International Display Advertising's 2013 Global Marketing Strategy Begins With Initial Launch Into Canada And Latin America
SAINT PETERSBURG, Fla., May 30, 2013 /PRNewswire/ -- International Display Advertising, Inc. (OTC PINK: IDAD) ("Display Ads"), For IDAD's entrance into the $9 billion USD Global Digital Out of Home (DOOH) advertising market, the Company is pleased to announce that it will initially market our Display Points Units in Canada, Mexico and Brazil. Canada and Mexico are selected first for the rollout of our international marketing plan due to close proximity, being within NAFTA and their high proliferation of US based restaurant franchises. Brazil's strong growth projections and large DOOH market approaching $100 million USD makes it the optimal starting point in South America.
To date no place-based advertising platform has taken a leadership position in the segment and IDAD will assume that role. IDAD's leadership team will utilize their extensive network of industry contacts in key leadership positions at advertising agency's, trade association and brand manufacturers, combined with an extensive public relations effort to drive visibility of IDAD's Display Points Units as the leading authority in digital place-based media.
According to the PQ Media "Global Digital Out-of-Home Media Forecast 2012-16," the compound annual global growth rate for the five year period will be 13.7 percent. Much of the revenue growth appears tied to recognition of how important it is to reach consumers outside the home where they make purchases. Digital signage networks were one of the fastest-growing ad-based media in the United States last year and experienced a revenue increase of 10.7 percent from 2006 to 2011. Strong growth in Brazil and Canada offset slower gains in the US, the largest market in the Americas a region where DOOH Placed Based Network annual revenue exceeds $2.4 billion USD.
According to the April 2012 Warc Consensus Ad Forecast. Brazil's ad market is expected to grow by (10.2%) , then the next fastest-growing markets in the Americas Region are Canada (4.5%) and the US (4.1%). The outlook for the US has improved 0.8% since January, the biggest improvement of all the countries.
Dave Hazzard, President of International Display Advertising, Inc. stated, "with IDAD's international marketing campaign beginning close to home in Canada and Mexico and then on to Brazil the largest market in South America IDAD is well positioned to obtain a leadership role in Latin America with a major share of the DOOH market and being profitable providing increased value to our shareholders" !
About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.
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SOURCE International Display Advertising, Inc.