NORTH HOLLYWOOD, Calif., Nov. 5, 2015 /PRNewswire/ -- The International Myeloma Foundation (IMF) – improving the quality of life of myeloma patients while working toward prevention and a cure – is thrilled to announce that this NBA season the organization's research and education programs will be the winners in Takeda Oncology's new campaign "3 Points for Patients," which launched today.
Each time one of the 17-time champion Boston Celtics sinks a 3-point basket during the regular NBA season, Takeda Oncology will make a donation to the IMF. With the high-scoring Celtics' track record, that could result in an additional $25,000 to support IMF's highly regarded, globally collaborative myeloma research and patient education programs.
"We applaud Takeda Oncology for selecting the IMF as the exclusive beneficiary of this campaign to support our vital work," said IMF President Susie Novis. "Even though I now live on the West Coast, I grew up in Connecticut and went to school in Boston, so rooting for the Boston Celtics is nothing new for me! I'll be rooting as loudly as ever for the Celtics to run up that scoreboard!"
Multiple myeloma, a cancer of plasma cells in the bone marrow, is the second most common blood cancer. In the US, approximately 27,000 new cases of myeloma are diagnosed annually.
"On and off the court, we at Takeda are working tirelessly to address the unmet needs for myeloma patients," said Liz Lewis, Head, Patient Advocacy and Chief Counsel, Global Oncology, for Takeda. "We support the IMF as our partner on this campaign because, like the Celtics, the IMF team members are true champions, always putting patients front and center."
ABOUT THE INTERNATIONAL MYELOMA FOUNDATION (IMF)
Celebrating its 25th anniversary, the International Myeloma Foundation reaches more than 400,000 members in 120 countries worldwide. A non-profit organization dedicated to improving the quality of life of myeloma patients and their families, the IMF focuses on four key areas: research, education, support, and advocacy. To date, the IMF has conducted more than 250 educational seminars worldwide, maintains a world-renowned hotline, and established the International Myeloma Working Group (IMWG), a collaborative research initiative focused on improving myeloma treatment options for patients. In 2013, the IMF launched the Black Swan Research Initiative®, a groundbreaking effort to find a definitive cure for myeloma. The IMF can be reached at (800) 452-CURE (2873). The global website is www.myeloma.org. Follow the IMF on Twitter @IMFmyeloma.
SOURCE The International Myeloma Foundation