Internet Broadcasting Unveils New Suite Of Mobile-Marketing Products To Add To Clients' Sales Toolkit
New Marketing Channels Enable Advertisers to Reach Growing Mobile Audiences and Create Two-Way Interactions to Monetize Traffic
ST. PAUL, Minn., May 1, 2012 /PRNewswire/ -- Internet Broadcasting (IB), the leading provider of digital publishing technology and services and one of the world's largest digital advertising agencies, today unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns.
IB Digital Agency's mobile-marketing products enable consumers to respond to advertisers' campaigns using SMS-based text messaging from their smartphones – a highly sought option for a growing segment of advertisers and consumers alike. These turnkey products, powered by SMS and mobile technology leader TextingForward, are the latest addition to the IB Digital Agency's full suite of mobile solutions. As part of this integrated suite, the new mobile-marketing products can take full advantage of IB's complementary offerings that streamline and automate all aspects of the digital marketing cycle, including creative, trafficking, workflow and reporting. The new products unveiled today include:
- Text-for-Info – This two-way SMS communication lets marketers reply to inbound texts with company information, specials and promotions. IB clients can include URLs, phone numbers, and other pertinent information.
- Text-To-Win – IB clients can offer advertisers the ability to create random-drawing text-to-win mobile games (and register those mobile users). Services include picking a random winner and sending alerts to the winner and all runners-up.
- Mobile Coupon - IB advertisers can create mobile coupons that users can redeem straight from their phones.
- Capture Email– Viewers can opt-in to receive marketing information, newsletters and other ongoing communication from the advertiser.
"Today's digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are – in the home or on the go," said Reed Varner, vice president Digital Agency for Internet Broadcasting. "These innovative mobile solutions enable our clients' advertisers and customers to interact on their terms, where and when it's most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers."
The IB mobile marketing products are available immediately from Internet Broadcasting. Pricing information is available upon request.
About Internet Broadcasting
Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based publishing platform, original and syndicated content, and IB Digital Agency, one of the world's largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group, and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit www.ibsys.com.
For Internet Broadcasting:
Campo Communications, LLC
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