Internet Marketing Authority Reveals How Organizations Gain Influence With the Digital Generation

WESTBURY, N.Y., Jan. 4, 2011 /PRNewswire/ -- Jerry Allocca is on a mission to help organizations connect with their target audiences in the digital age...and become part of the fabric of their customers' lives.

In his new book, Connected Culture: The Art of Communicating with the Digital Generation, Allocca offers a step-by-step lesson plan on Marketing 2.0 for organizations that understand the growing power and influence of social media and digital marketing.

"The numbers are clear—organizations that have embraced digital marketing have woven their brands into the fabric of the culture while those who hesitate continue to fall short of achieving their full potential. This book is designed to walk organizations through the best of digital marketing so that they can hit the ground running in 2011," said Allocca.

Connected Culture is presented in an easy-to-read, non-technical format, and details how marketing directors can connect with customers and influencers by leveraging the digital marketing tools that today's generation uses—and trusts—every day:

• Websites
• Email
• Text Messages
• Search Engines
• Social Networking
• Social Blogging
• Social Microblogging
• Social Videos
• Social Photos
• Social News
• Social Bookmarking

In addition to free downloadable workbooks Connected Culture offers additional support with instant access to exclusive free online resources such as newsletters, tele-seminars, webinars, the Connected Culture blog and more, all available at: http://www.connectedculturebook.com/freestuff

Connected Culture will launch at a networking premiere event on 1/11/11. Attendees will receive a signed copy of Connected Culture and free entrance to the event, PLUS an additional signed copy to give to a colleague. Net proceeds benefit the Cancer Center for Kids at Winthrop University Hospital.

About Jerry Allocca:

Jerry Allocca is the founder of CORE Interactive Marketing (http://www.coreinteractivemarketing.com/), an award-winning team of Internet specialists. As a recognized authority in the Internet marketing services industry, Allocca is a frequent industry speaker on topics such as websites, interactive marketing and social media. Allocca teaches popular hands-on workshops designed to help professionals and organizations connect with their target audiences online using digital marketing tools.

SOURCE Jerry Allocca