WASHINGTON, Feb. 3, 2014 /PRNewswire/ -- Today you use .COM. But what will you use tomorrow? Come to the Beyond the Dot 2014 new top-level domain conference February 19, 2014, at the Newseum to find out. Learn more or register for Beyond the Dot 2014 here.
The online world is undergoing a domain-name revolution that will change Internet behavior, provide consumers greater choice, offer more secure online experiences, encourage innovation, and lead to new ways of doing business.
How will all this work? Now, 22 web address extensions - the text to the right of the dot - are in common use, such as .COM, .NET and .EDU. These suffixes are known as generic top-level domains (gTLDs). Over the next few years, 1,400 more top-level domains will join the Internet, increasing by 2,500 percent the number of extensions that will anchor tens of millions of new websites.
Learn What it Means For You
In preparation for this revolution, FairWinds Partners, a strategic Internet consultancy, is organizing the Beyond the Dot 2014 conference - the first new gTLD conference to explore how the domain name revolution will affect Internet users. We also created a microsite - BeyondtheDot.com - to educate the public about the expansion of the top-level domain space and how it will affect their online behavior.
New top-level domains are ready for primetime. Already, 100 are live, and within weeks a handful will be open for public registration. Google and Amazon applied for 98 and 76 gTLDs respectively and they didn't get to the top of the heap by investing in bad ideas. As soon as one new gTLD becomes popular, the concept will catch on as the Next Big Thing.
New gTLDs are now reality. For them to succeed, public education is key. The Beyond the Dot 2014 conference will put these Internet changes into context for brands, professional service companies, and individuals. BeyondtheDot.com will help average Internet users sort through the chaos and understand the changes and their implications, benefits, and risks.
FairWinds has more brand applicants for new top-level domains than any other firm. Take a whirl through BeyondtheDot.com, let us know what you think, and share it among your colleagues, friends, and family so they too will understand the seismic nature of the coming Internet expansion.
SOURCE FairWinds Partners