InTheMO Launches for iPhone, Bringing On-the-Go Access to the Leading Video-Based Local Search Guide

LOS ANGELES, April 11, 2011 /PRNewswire/ -- InTheMO (www.inthemo.com), a video-based local search guide, announced the launch of its iPhone application today. InTheMO’s mobile application delivers free, on-the-go access to 3,500 exclusive videos of local restaurants, nightlife venues, shopping and other attractions; personalized search results based on each user’s unique taste profile; and the ability to see what your friends recommend in almost any city worldwide. The application’s video library goes behind-the-scenes of the best spots worldwide and is available to stream via 3G connections. The new app is accessible on the Apple iPhone for free download via the iTunes store: http://itunes.apple.com/us/app/inthemo/id399348647?mt=8&ls=1.

(Photo:  http://photos.prnewswire.com/prnh/20110411/SF80304)

“With the launch of our mobile application, we’ve created a personal concierge for your iPhone that provides convenient access to customized recommendations,” said InTheMO Chief Executive Officer Cary Levine.  “Never again will you have to worry about planning the perfect evening because InTheMO takes the guess work out of finding the best things to do in your city.”

How it all works: InTheMO uses a compatibility system that learns each user’s unique tastes and then recommends spots they’ll love in their current location or around the world—all it takes is 15 “Recs” to begin. The new mobile application takes this experience one step further by allowing users to see lists of great spots nearby that their friends, as well as the entire community recommend. For a behind-the-scenes look at the coolest spots in more than 57 major cities, users can explore InTheMO’s video library and find just what they are looking for.

The InTheMO iPhone app seamlessly syncs with users’ Facebook accounts, allowing them to log in, follow their friends and tap into their Recs. With the app, each user can instantly post their Recs to Facebook to share with their online community. A simple interface not only guides users to browse friends' favorites, but also gives the option to find what is most popular nearby, watch videos, read reviews from friends, and easily contact venues.

Join the conversation on Facebook: http://www.facebook.com/InTheMO

Follow InTheMO on Twitter: http://www.twitter.com/InTheMO

For more information, please visit: www.inthemo.com/footer/mobileApp.aspx

About InTheMO

InTheMO (InTheMO.com) is a video-based local search and social recommendations guide that learns your tastes and suggests places you will love around the world. Based in Los Angeles, InTheMO already has video coverage in 57 cities across 16 countries, and is continuing to build content in thousands of cities around the world. InTheMO’s library contains over 3,500 video features showcasing the stories behind top international places and services, and over 1,000 City Hosts, including celebrities, industry insiders and local trendsetters, sharing their favorite spots with InTheMO users.

Media Contact: Tim Black | Rivera Public Relations
[email protected] or 415.533.0041

SOURCE InTheMO