INTIMACY's year of celebration kicks off March 21 in Atlanta!

Mar 06, 2013, 13:24 ET from INTIMACY

ATLANTA, March 6, 2013 /PRNewswire/ -- March 2013 marks the first of many year-long celebrations commemorating INTIMACY's two decades of service in Atlanta. The legacy began in 1992 when the first INTIMACY store opened and introduced the bra fit styling experience that changed the lingerie industry forever.  Today, with 18 stores coast to coast, INTIMACY will kick off the celebration with a VIP party in its first and largest store - the Phipps Plaza flagship - on March 21, followed by a weekend of special events and giveaways. Twentieth Anniversary events will be rolled out across the nation over the rest of 2013.

INTIMACY has set the gold standard with its unparalleled bra fit styling service. Founder Susan Nethero recently received a lifetime achievement award from the industry for bringing the benefits of proper bra fit to millions of women.  In 2005, Oprah Winfrey recognized INTIMACY as she proclaimed on her show, "Change your bra, change your life!" The then two-store operation grew to a coast-to-coast phenomenon with 18 store locations in the best shopping centers in America. 

"INTIMACY offers a one-of-a-kind approach to service when it comes to bra fit and fashion," says Nethero, who trained under the Queen of England's Royal Bra Fitter. "I'm proud to continue to serve the women of Atlanta through my work with INTIMACY." Although she has passed the day to day operations of INTIMACY to a new leader, Nethero remains on the board and acts as INTIMACY's premium bra fit consultant.

"With their knowledgeable staff and excellent selection of bras for every shape and size, INTIMACY of Atlanta is the only choice for me," says Tracy Proell, customer since 2010. "Not only is it my favorite store, but I've brought both friends and relatives who leave the store feeling and looking 10 pounds lighter with a properly fitted bra."

Personal bra fit makeovers with INTIMACY's renowned bra fit stylists are not required, but are available via online appointment calendar ( or by phone at 404-261-9333. INTIMACY is open Monday through Saturday, 10:00 a.m. to 9:00 p.m. and Sunday 12:00 noon to 5:30 p.m.

For more information regarding the 20th Anniversary or INTIMACY's bra fit styling services, please contact Kate Terhune at 678-205-7797 or via email at, or check out INTIMACY'S Facebook page at