Introducing Ancilyze: The First Ancillary Product Optimization Service for Healthcare Distributors and Their Retail Consumers

CHICAGO, April 23, 2014 /PRNewswire/ -- BCS Financial Corporation and Fusion Company announced today the launch of Ancilyze Technologies LLC, a new joint venture enabling health insurance distributors to integrate optimized ancillary product and service offerings into their existing healthcare distribution systems. Ancilyze's optimization capabilities easily integrate with health insurance carriers, ancillary product providers, and private exchange platforms. Ancillary products and services available to offer via Ancilyze include health, life, property, casualty, financial, and wellness solutions.

"The implementation of the Affordable Care Act alters how many consumers will obtain benefits in the post-reform marketplace," said Ancilyze President James Drew. "Ancilyze empowers distributors to integrate personalized ancillary product options paired with health insurance plan designs during online, mobile, kiosk, and agent based consumer interactions."

Because no two healthcare consumers are exactly the same, consumers benefit when they are engaged on a one-to-one basis. Utilizing Ancilyze services, distributors conduct data-driven A/B tests on product messaging effectiveness to ensure consumers are presented with the right products at the right time using the right media. This results in maximizing the value of total consumer benefit portfolios.

"The next generation of healthcare consumers deserve increased benefit personalization," said Jon Ansell, Vice-Chairman of Ancilyze and CEO of Fusion. "Our team of ancillary product optimization specialists paired with our patent-pending optimization technologies creates one-stop personalized consumer shopping experiences that fulfill total consumer health and ancillary benefit needs."

Ancilyze is based in Oakbrook Terrace, Illinois. For more information regarding Ancilyze, visit ancilyze.com.

About BCS Financial Corporation

BCS Financial Corporation possesses over 60 years of experience innovating unique solutions for
Blue Cross and Blue Shield organizations. Through its subsidiaries, BCS is licensed to provide insurance nationwide. BCS offers professional liability and casualty coverage through BCS Insurance Company. BCS also offers health and life insurance policies through 4 Ever Life Insurance Company. BCS Financial is headquartered in Oakbrook Terrace, Illinois.

About Fusion Company

Fusion Company provides measureable value with its patent-pending marketing optimization platform and professional services.  Begun in 2007, Fusion initially specialized in providing marketing optimization services for travel insurance products on name-brand airlines and travel aggregator websites.  Today, Fusion manages over 1 billion offers a year in 39 countries on behalf of its clients.  Fusion is headquartered in Richmond, Virginia.

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SOURCE Ancilyze Technologies LLC