Introducing Blue Apron Wine

The country's leading recipe and fresh ingredient delivery service expands offering to include wine pairings

Sep 21, 2015, 08:52 ET from Blue Apron

NEW YORK, Sept. 21, 2015 /PRNewswire/ -- Blue Apron, the leading recipe and fresh ingredient delivery service in the United States, today announced Blue Apron Wine, a monthly service available to Blue Apron customers that delivers wines selected to pair with Blue Apron meals and enhance the home cooking experience.

"Like the grocery category, wine is a large industry with low online market penetration.  Of the $38 billion in wine sales in 2014, less than $2 billion were direct-to-consumer," said Matt Salzberg, CEO and Co-Founder of Blue Apron.  "Wine pairings have been a top request from our home chefs since we launched, and we're excited about the opportunity to complement our Blue Apron meals with incredible wines." 

Blue Apron Wine deliveries include six custom 500ml bottles, sized to pair perfectly with Blue Apron meals for two. Each wine will also come with a customized tasting card that features the story of the vineyard, helpful tasting notes about the wine, and information on how to pair that wine with upcoming Blue Apron menus.

"With Blue Apron Wine, we're able to give our home chefs access to wines from esteemed independent vineyards," said Matthew Wadiak, COO and Co-Founder of Blue Apron. "Pairing and tasting wine can be intimidating.  Our goal is to educate our home chefs, and make enjoying a great glass of wine with dinner fun and easy."

Blue Apron Wine deliveries are $65.99 + tax, and shipping is included. Customers can sign up for Blue Apron Wine via their online account, and will receive deliveries monthly, but can skip a month or cancel at any time. At launch, Blue Apron Wine will be available to existing Blue Apron customers, with plans to expand the product offering over time. 

This new offering marks the latest milestone for Blue Apron. In July, Blue Apron launched its first ever iOS app.  Earlier this year, Blue Apron announced the Family Plan, featuring seasonal, family-friendly recipes for four, and in November of last year launched the Blue Apron Market, a curated e-commerce store for Blue Apron home chefs.

About Blue Apron
Blue Apron makes incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. By reinventing the grocery supply chain from the farm to the dinner table, Blue Apron is able to source top-quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking.  Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. Blue Apron was named one of Inc. Magazine's "10 Most Innovative Startups of 2014" and one of Mashable's "10 Startups to Watch in 2015". For more information, visit: http://www.blueapron.com.

All Blue Apron Wine orders will be shipped and sold by Terravant Wine Company, Buellton, California.

Press Contacts:
Michael Riggio             
Michael.Riggio@edelman.com                            
(212) 819-4825

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SOURCE Blue Apron



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