2014

Introducing Halle Berry Exotic Jasmine -- An Irresistibly Feminine New Fragrance

NEW YORK, Sept. 24, 2013 /PRNewswire/ -- Captivate your senses with the exotic scent of jasmine, surrounded with an array of sensual blossoms.  Introducing Halle Berry Exotic Jasmine, an irresistible scent that is perfectly feminine for today's modern, sexy woman.

(Logo: http://photos.prnewswire.com/prnh/20130924/NY82458LOGO )

"I'm enjoying such a beautiful, pure moment in my life," explains Halle. "Jasmine is such a timeless, beautiful floral note, and I loved the way the perfumer interpreted it as a modern take on a classic ingredient. I wanted this fragrance to be a reflection of, beautiful, yet empowered femininity."

Like Halle herself, Exotic Jasmine is modern, sensual and captivating.

THE LURE OF JASMINE
A backdrop of seductive wood notes and skin musks warmly embraces the star note—Jasmine—in its purest form. Exotic Jasmine captures the soft femininity of a sexy, modern woman, inviting enchantment with its irresistible allure. The lush, seductive scent of jasmine gently caresses the skin and lures you in with its modern, sensual appeal.

Top notes of fresh Violet Leaf, bright Neroli and airy Cyclamen lead to a captivating heart of blossoming Jasmine Sambac, lush Plumeria Blossom and Fluid Hedione, drawing you in. The fragrance dries down to a warm base of White Cedar, Soft Vetiver and Skin Musk that lingers on the skin.

TOP:               

Violet Leaf    


Neroli


Airy Cyclamen



HEART:

Jasmine Sambac     


Plumeria Blossom


Fluid Hedione



DRY DOWN:     

White Cedar


Soft Vetiver


Skin Musk

The scent was developed by Symrise perfumer David Apel.  He was inspired to create a fragrance that evoked Halle's soft femininity and modern sexiness. "I created a scent that combines two particular intriguing facets of Jasmine that most appeal to me," reveals Apel. "First, the intoxicating scent of Jasmine in the air, both opulent and transparent at once. Then, the seductive effect of Jasmine on skin, transporting the wearer to a mystical, sensual place." This duality perfectly captures Halle's own fascinating combination of classic beauty and smoldering allure.

STRIKING PACKAGING
As timeless as the woman who inspired it, the Halle Berry Exotic Jasmine packaging visually captures the light, feminine floralcy of the fragrance. The delicate pink juice shines through a chic bottle embossed with a jasmine floral pattern. The signature HB monogram discreetly embossed on the top of the bottle serves as a subtle nod to the fragrance's iconic creator. Housed in a subtle jasmine-print package, the bottle exudes soft femininity.

Halle Berry Exotic Jasmine captures the actress's timeless femininity and allure in an exhilarating, irresistible blend—an ode to Halle's radiant beauty and striking presence.


FACT SHEET

Top: Violet Leaf, Neroli, Airy Cyclamen
Mid: Jasmine Sambac, Plumeria Blossom, Fluid Hedione
Dry Down: White Cedar, Soft Vetiver, Skin Musk
Fragrance Genre: Airy Sensual Floral

The Halle Berry Exotic Jasmine Collection

Exotic Jasmine Eau de Parfum      1.0 fl. oz / 30ml                      $28.00

Exotic Jasmine Body Mist             2.5 fl. oz. /75ml                      $8.99

www.halleberryfragrances.com
www.facebook.com/halleberryfragrances

CREDITS:
Perfumer: David Apel (Symrise)
Packaging: Jane Tarallo
Photographer: Alexei Hay
Ad Agency: Laird + Partners
Stylist: Maryam Malakpour
Shoot Location: Milk Studios, Los Angeles, California

ABOUT COTY INC.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry. Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories.  For additional information about Coty Inc., please visit www.coty.com.

 

SOURCE Coty Inc.



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