Introducing LUSTER 1 Hour White: A Whiter Smile After Just ONE Hour - ZERO SENSITIVITY, ZERO REBOUND Effect

BOSTON, April 14 /PRNewswire/ -- A recent study conducted by a leading independent research firm concluded that LUSTER's 1 Hour White Light Whitening System is the only product on the market that offers visible results in only one hour with zero "rebound effect."  Many professional based light whitening treatments don't last and can cause a "rebound effect" that can be experienced when some of the tooth whitening has come from tooth dehydration (also a significant factor in causing sensitivity). As the tooth rehydrates, tooth color 'rebounds' back toward where it started.  The LUSTER 1 Hour White study found that the white shades of LUSTER stay without any "rebound."

(Photo: http://www.newscom.com/cgi-bin/prnh/20100414/NE85931 )

The whitening results after 10, 15, and 20 two-minute light applications showed a marked improvement from initial shades. The results were so powerful that the research firm compared the results to what they have seen with a two-week use of popular whitening strips.  

LUSTER 1 Hour White, developed by leading dentists at Dentovations – a leader in tooth whitening technology – is an easy-to-use, at-home whitening system that includes three innovative whitening options that ensure ZERO tooth sensitivity: 1 Hour White, Weekend White and WHITE 7, a toothpaste that whitens teeth TWO TIMES better than the leading whitening toothpaste.

LUSTER 1 Hour White, the only over the counter product clinically proven to whiten teeth in only 1 Hour, works with a simple three-step process:

• Rinse with accelerator mouth wash (it enhances the efficacy of the professional strength whitening gel)
• Brush on super whitening gel (the same whitening agent used by dentists during professional treatments)
• Apply the activating whitening light (stimulates the photo-activator in the gel), repeat this process for up to 1 hour

LUSTER also developed unique Weekend White that whitens teeth to six shades in just 3 days!  LUSTER's Weekend White works with a simple two-step process:

• Rinse with accelerator mouth wash
• Brush on super whitening gel – repeat these steps two times a day for three days

LUSTER has taken brushing your teeth to the next level by introducing a new Whitening Toothpaste called WHITE 7 that redefines the marketplace.  WHITE 7 is the first toothpaste to combine the effective whitening effect of active dental peroxide with the power of therapeutic grade essential oils for whole mouth health.  Unique benefits of WHITE 7 include:

• Contains seven whitening ingredients: by using active professional peroxide this toothpaste will whiten TWO TIMES more effectively than the leading brand.
• Professional, doctor-developed: created through the collaboration of a medical doctor, dentist and Ph.D. research scientist, the result is a powerful whitening toothpaste you can trust
• Contains Therapeutic Grade Essential Oils called Citranene™ Eubiotics:  A proprietary blend of 45 natural essential oils imported from Provence, France are  blended together forming a symphony of essential oils that allows the toothpaste to combat odor-causing bacteria, promote a healthy mouth, and give the user a clean feel after brushing.

About LUSTER: LUSTER Premium White is the number #1 premium tooth whitening brand available over the counter.  All of LUSTER's products are proven to be safe and effective and allow consumers to use the latest whitening technology available at the dentist right in their own home. LUSTER Premium White can be purchased at approximately 30,000 retail locations nationwide.  Visit www.LUSTERPremiumWhite.com for more information and retail availability.

SOURCE LUSTER