Introducing NativeAI: An Innovative Advanced Audience Analytics Platform for Publishers
Developed by News360, Data-Driven Platform Informs Editorial Strategy, Drives Increased Engagement, and Enhances Advertising Revenue for New Media Publishers
SAN FRANCISCO, Feb. 24, 2016 /PRNewswire/ -- News360, a personalized news discovery platform, today introduced NativeAI, its first-of-a-kind, free audience analytics platform for new media publishers. The technology uses machine learning and artificial intelligence to analyze millions of real world interests and build active audience profiles to help publishers present more contextually relevant media experiences for their audience.
"Understanding your audience as a publisher is more of an art than a science today," said Roman Karachinsky, CEO of News360. "In an age of increased ad blocking and evolving publisher business models, publishers need more than Google Analytics to truly decode audience behavior, interest and experience."
NativeAI was built from the ground up to help publishers deliver a more relevant media experience for audiences. The solution offers a deep understanding of audience content interests and consumption behaviors that can help inform editorial strategy and increase new audience acquisition and retention significantly. Already publishers are beginning to reap the benefits of News360's NativeAI technology. Early publisher partners are:
- Driving a new, more engaged audience to their property with more than 100 million new monthly story impressions
- Capitalizing on NativeAI's insights at scale, with analysis across 3 million monthly active users for individual publishers
- Gaining new audience members due to increased visibility and insights into timely, tailored editorial content opportunities
- Understanding where to allocate editorial resources to maximize audience engagement
- Understanding why particular stories performed well and how to replicate that success
- Pinpointing what kind of native advertising and sponsored content would perform well with specific audiences
"There's no reason publishers shouldn't try News360's NativeAI platform. It's dead simple to integrate and use, it's free and it has the potential to offer game-changing insights for the publisher community," added Karachinsky. "We're also only scratching the surface of what's possible with NativeAI today and we're excited to continue building new capabilities into the platform as it grows."
For more information about News360's NativeAI technology, or to learn about how you can implement NativeAI for your publisher site, please visit https://native.ai/.
About News360
News360 is a personalized news discovery platform for smartphones, tablets and the Web that helps you uncover high-quality, relevant articles about the day's top headlines and your specific interests and hobbies. News360 is a tool that filters through the influx of online content to surface what matters most, ensuring that you're always well-informed of the news that's most relevant to you. Powered by advanced artificial intelligence, News360 individually tailors newsfeeds for each user and continues to fine-tune its personalization algorithm the more you use it.
Media Contact:
Katie Ackerman
SHIFT Communications for News360
[email protected]
617-779-1867
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SOURCE News360
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