2014

Introducing New StarKist SeaSations® Fish Fillets and Seafood Entrees StarKist Expects a Warm Reception in the Grocer's Freezer Case with New, Restaurant-Inspired Seafood Offerings

PITTSBURGH, March 24, 2011 /PRNewswire/ -- StarKist Co., a leading producer, distributor and marketer of shelf-stable seafood products in the United States, announced today the launch of its latest and most flavorful catch yet – new StarKist SeaSations Fish Fillets and Seafood Entrees.  Debuting in the freezer case, these innovative, delicious and convenient new microwaveable fillets and entrees will be available in select regional markets in the eastern half of the United States.

According to Jennifer Albert, Director of Marketing, StarKist, the launch of these new, innovative products is taking the StarKist business beyond tuna, and creating an entirely new seafood experience on behalf of the brand. "StarKist is committed to providing consumers with delicious restaurant-inspired products that continue to deliver the same exceptional quality they have come to expect from the brand," said Albert.  "From our SeaSations Fillets with Savory Lemon & Herb or Teriyaki Orange & Ginger, to our SeaSations Entrees that come in 10 varieties of Shrimp, Salmon, Tuna and Tilapia, these new mouth-watering products deliver sophisticated flavors and make it easy for consumers to incorporate seafood into their diet."

SeaSations Fillets

StarKist's SeaSations Fillets are premium white fish fillets in restaurant-inspired sauces.  The innovative microwaveable steamer pouch locks in flavor so you have a quick and convenient, great-tasting fish dish, every time. The Fillets are available in four delicious varieties including Savory Lemon & Herb, Sweet & Spicy, Teriyaki Orange & Ginger and Mediterranean Tomato & Basil, so there is a flavor for every palate. The Fillets are located in the freezer case by the frozen breaded fish, and retail for approximately $5.99 (SRP).

SeaSations Seafood Entrees

The SeaSations Entrees offer consumers the goodness of seafood in a complete, restaurant-inspired meal, steam cooked right in the microwave. They are available in 10 delectable varieties of Shrimp, Salmon, Tuna and Tilapia.  From Creamy Tuna Casserole and Lemon Dill Salmon, to Sesame Ginger Shrimp and Orange Miso Tilapia -- these new seafood offerings go far beyond tuna.  These new products are available in the frozen entrees or frozen breaded fish section of your grocer's freezer, retailing for approximately $3.99 (SRP).

Eat More Fish!

Eating fish is good for you…and the U.S. Department of Agriculture and leading nutrition researchers agree.  With the release of the 2010 Dietary Guidelines for Americans  (DGA), seafood takes center stage with a strong recommendation for all Americans to double the amount of seafood they eat. Incorporating more seafood in your diet is an easy way to eat right and following are some benefits:

  • Calorie Control:  Seafood is a lean protein and it's lower in calories than other protein choices.  In addition, seafood is low in saturated fat, cholesterol and trans fat.
  • Nutrient rich:  Along with fruits and vegetables, seafood is a naturally, nutrient-rich food and it is an excellent source of B vitamins, Vitamin D, and Selenium.
  • Good for Your Heart:  According to The American Heart Association, research has shown that people who eat at least two servings of seafood a week have lower rates of heart disease than people who eat less.
  • Source of Omega-3 Fatty Acids Seafood provides an important source of Omega-3 fatty acids, especially DHA and EPA which are linked to improved brain and eye development in infants.  The recommendations reaffirm that women who are pregnant or hoping to become pregnant can safely eat 8 to 12 oz of most types of cooked seafood a week.

Visit www.StarKist.com to learn more about new StarKist SeaSations Fish Fillets and Seafood Entrees, and be sure to become a StarKist fan on Facebook.

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna.  Charlie swam into the hearts of tuna fans in 1961 and is celebrating 50 years of good taste this year. For more information on the Company, visit starkist.com. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

SOURCE StarKist Co.



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