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Introducing New Ultimate Helper and Betty Crocker Ultimate Potatoes!

Turning a Meal into a Home-Style Meal

Aug 06, 2013, 13:22 ET from Betty Crocker

MINNEAPOLIS, Aug. 6, 2013 /PRNewswire/ -- Betty and Lefty introduce the ultimate in meal solutions with a new line of Helper® skillet dinners and Betty Crocker® potatoes, bringing exciting and delicious flavor variety with new and different sauces to the table. These new products complete the meal, making them the ultimate dinner solution for the family!

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Discover what's new and different about Helper: Ultimate Helper Skillet Meals

Helper is stepping up the homemade taste with sauces featuring real tomatoes, cheese and cream. Introducing a premium line of skillet meals—Ultimate Hamburger and Chicken Helper.

"We've been helping America make dinner for over 40 years and know that consumers are increasingly seeking rich flavor experiences at the dinner table," said Elizabeth Laughlin, Helper marketing manager. "With our newest innovation, we're featuring the same savory seasonings and hearty pastas that are Helper hallmarks, but now we've added an irresistibly rich sauce to deliver a home-cooked skillet dish that the whole family is sure to love. We're excited to help America with another easy way to enjoy a homemade dinner on busy nights."

Hamburger fans will love Creamy Stroganoff and Three Cheese Marinara while Chicken fans can look forward to serving Cheddar Broccoli and Creamy Parmesan. For those looking to make an even heartier meal, a variety of recipes have been created that are easy and convenient and include Smothered Pork Chops & Pasta, Southwest Cheddar Chicken Pasta and Creamy Cajun Pasta. Each recipe starts with the Ultimate Hamburger or Chicken Helper and combines herbs, spices, vegetables and savory ingredients to make the ultimate home-style meal for those busy nights.

Betty Crocker Ultimate Potatoes

Betty Crocker introduces three new delicious Ultimate Potatoes with the perfect blend of 100 percent real potatoes and a rich and creamy cheddar sauce. These items are ultimate due to a cheddar sauce pouch that amplifies great tasting Betty Crocker potatoes to a new level of deliciousness.

"The Ultimate Betty Crocker Potatoes really complete the meal, but also make a perfect meal solution," said Jennifer Barnes, Meals marketing manager. We've created a variety of delicious recipes using the Ultimate Potatoes that you can feed to your family and they'll feel good about it."

From the Cheesy Mashed Potato Chicken Chowder and Loaded Potato Dogs, to Buffalo Potato and Chicken Casserole and Mashed Potato Stuffed Meatloaf, mom does not have to feel guilty about making these meals for the family and they are easy to prepare on those busy nights.

Both products are available nationally. The Ultimate Hamburger & Chicken Helper have a suggested retail price of $2.79 and the Creamy Stroganoff and Creamy Parmesan are available in 9 oz packages, the Cheddar Broccoli in 8.7 oz. and Three Cheese Marinara in 9.8 oz. The Betty Crocker Ultimate Potatoes have a suggested retail price of $2.29. The Cheddar Mashed and Loaded Mash are available in 10 oz. packages and Au Gratin in 6.2 oz. Go to www.BettyCrocker.com for recipes and ideas to make dinner tonight.

About Betty Crocker

Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food."  Minneapolis is the home of the Betty Crocker Kitchens, where a team of culinary experts develop food ideas that combine trends with consumer needs. 

BettyCrocker.com is one of the top websites in the food category. Betty Crocker's Facebook community has over 1.75 million fans that enjoy interacting with the brand, and millions have downloaded Betty Crocker's mobile app. Betty Crocker branded products garner more than $1 billion in sales annually. For more information, visit www.BettyCrocker.com.

SOURCE Betty Crocker

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