2014

Introducing X Out™ - a New One-Step Anti-Hassle, Anti-Breakout Wash-In Treatment Designed Specifically for Teens X Out™ is the next big thing from the makers of Proactiv®

SANTA MONICA, Calif., Sept. 22, 2011 /PRNewswire/ -- The makers of Proactiv®, America's No. 1 acne system, announce the debut of X Out™, a Wash-In Treatment designed specifically for teens. The new, one-step X Out™ acne treatment, is a Wash-In delivery system, designed to wash powerful, acne fighting medicine into the pores and leave it behind to treat blemishes and help kill the bacteria that causes breakouts.  X Out™ helps banish existing pimples while nourishing skin with a unique moisturizing complex that helps leave the skin feeling smooth and looking healthy. And because it's tailored to today's digital- savvy teens, X Out™ is the first acne brand with its own entertainment channel to help teens time the suggested two minute wash time.  The X Out™ Wash-In Treatment is exclusively available at XOut.com or by calling (800) 996-1971.

"Proactiv has been a leader in acne prevention and treatment for more than 15 years," said Seth Radwell, Chief Marketing Officer of Guthy-Renker, LLC, the company that markets Proactiv®.  "We recognized that we saw an unmet need in the skincare market – some teens need a simple, one-step solution that makes it easy for them to get proven acne treating medicine into their pores to fight acne.  Proactiv® revolutionized how acne was treated with the introduction of the 3-step system, and, now with the introduction of X Out™ it brings the next big thing - an easy to use Wash-In treatment that addresses the needs of some teens' who won't or can't use a multi-step system."  

No more hassle, no more drama – X Out™ incorporates a built-in compliance measure to help teens recognize the recommended two minute wash time for best results and to achieve clear skin.  Each bottle of X Out™ Wash-In Treatment has a QR code that teens can scan with their Smartphones to be automatically directed to the X OutDaily Distraction (dd.xout.com), where a new two-minute video will be available each day.  Whether it's a video full of  fashion tips, sports tricks or straight-up comedy, X Out™ teens will be ahead of the class, with continuously updated video content selected just for them, exclusive access to the Daily Distraction and most importantly, blemish-free skin!

The X Out™ Wash-In Treatment contains the proven acne fighting power of benzoyl peroxide (8.5%) along with smooth beads to help exfoliate dead skin cells.  X Out™ is dermatologist tested, non-comedogenic and is paraben and sulfate-free, so it's suitable for all skin types.  X Out™ can also be used as a spot treatment by dabbing a small amount on a pimple, or as a 10-minute treatment mask.  

For more information, visit X Out™ online at XOut.com, Facebook (facebook.com/XOut), Twitter (@XOutBreakOuts) and the Daily Distraction site (dd.xout.com).  X Out™ Wash-In Treatment retails for $24.95, or at the monthly rate of $19.95 for convenient ongoing shipments.  Purchase online at www.XOut.com or call (800) 996-1971.

About Guthy|Renker

Guthy|Renker is one of the world's largest and most respected direct marketing companies, with distribution in more than 65 countries.  Since 1988, Guthy|Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the company has been credited with transforming the broadcast direct marketing industry.  

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.  

More than fifteen years ago, Guthy|Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy|Renker has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy|Renker is headquartered in Santa Monica, CA; and has offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.

Media Contact:
Jessica Spano / Alison Carter
MSL New York
646.500.7654 / 646.500.7657
Jessica.Spano@mslgroup.com / Alison.Carter@mslgroup.com

SOURCE Guthy|Renker



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