SANTA MONICA, Calif., July 12, 2013 /PRNewswire/ -- INVENT Ventures (OTC: IDEA) a business development company that invests in early-stage web technology companies, announced today its portfolio company VIRURL was written up in Forbes.com for the second time in the last seven months.
The Forbes article, published on July 3rd titled "Future of Content: How To Improve Ads On The Web," mentions VIRURL is working with both small bloggers and large publishers including Time Inc., Sports Illustrated, Vice, and Warner Music Group. The article explains that banner ads are no longer effective on the web and consumers have become 'banner blind'. The article states:
"One Los Angeles-based startup Virurl has the vision to eliminate banner blindness all together and start to provide quality content around the Web through a network of influencers (bloggers, writers, and publications). In short, Virurl seeks to vet and spread the good stuff, and leave the bad stuff behind. How do they do this?"
To read the Forbes.com article in full please visit: http://www.forbes.com/sites/lorikozlowski/2013/07/03/future-of-content-how-to-improve-ads-on-the-web/
VIRURL was previously written up on Forbes.com in December of 2012. http://www.forbes.com/sites/lorikozlowski/2012/12/27/going-viral-a-startup-monetizing-content-for-publishers-and-advertisers/
Additionally, VIRURL CEO Francisco Diaz-Mitoma was also selected in 2012 for the Forbes "30 under 30 List" for Media Executives. http://www.forbes.com/pictures/eeji45eegdf/francisco-diaz-mitoma-28-ceo-virurl/
"VIRURL is quickly gaining traction in the online advertising space. We at INVENT are very pleased with VIRURL's performance and the dramatic increase in their value since our initial seed investment" stated INVENT CEO Bryce Knight.
In 2012 VIRURL won the "Next Big Thing" Web Conference in New York. More recently in 2013, another INVENT company, Stockr won the Vator Splash LA start up competition for most exciting company in Los Angeles. INVENT's portfolio companies have also been featured in Bloomberg, Business Week, TechCrunch, CNN Money, Technorati, Business Insider, The Huffington Post and many other publications.
VIRURL is a native advertising company developing advertising technology to connect content owners with a targeted audience on the web. VIRURL has signed up over 100,000 influencers and publishers to earn revenue from distributing sponsored articles and sponsored videos. For more information about VIRURL, visit www.virurl.com.
About INVENT Ventures, Inc.
INVENT Ventures, Inc. (OTC: IDEA) is a publicly traded venture fund that builds and invests in early-stage technology businesses. INVENT pursues ventures in the web, mobile and biotechnology markets, and has built six companies at various stages of development. INVENT is headquartered in Santa Monica, California in the dynamic Silicon Beach area. For more information on INVENT, visit www.invent.vc.
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SOURCE INVENT Ventures, Inc.