ATLANTA, Oct. 24, 2016 /PRNewswire/ -- Invesco Ltd. (NYSE: IVZ) announced today that the firm's digital strategy received the top ranking among all industry peers in MyPrivateBanking's recent review of fund managers' digital presences for institutions and advisors. The research included an evaluation of 75 websites and more than 40 social media presences.
"It's an honor to have our commitment to delivering a best-in-class digital experience recognized as industry-leading," said Joanna Irwin, Chief Marketing Officer, North America at Invesco. "Ongoing innovation is key to Invesco's digital strategy and this recognition represents our focus on providing clients with comprehensive product information and timely investment content when, how and where they choose."
MyPrivateBanking's research analyzed the desktop and mobile websites as well as the social media presences of twenty leading global fund and asset managers, an evaluation that included a thorough review of user experience, navigation, structure, content, interactivity and integration.
With a score of 93 points out of a maximum of 110, Invesco was ranked No. 1 across leading fund managers worldwide. Analysts cited Invesco's seamless user journey, social media hub, app and mobile-responsive website as evidence of the Firm's commitment to delivering best-in-class digital solutions to institutional investors and financial advisors. Invesco also received best practice points for the quality of the content offered through the Firm's digital footprint.
"Investors' needs are constantly changing, and we remain focused on a client-centric digital approach," Ms. Irwin added. "We will continue to build on leveraging new technology and providing customized, relevant investment content to differentiate the way we serve financial advisors and institutions."
MyPrivateBanking Research is an independent research firm specializing in research and analysis on how wealth managers and financial services firms develop their digital offerings to best serve existing customers and win new clients.
Invesco Advisers, Inc. is an investment adviser; it provides investment advisory services to individual and institutional clients and does not sell securities. Invesco Distributors, Inc. is that US distributor for Invesco Ltd.'s retail products. Both are wholly owned, indirect subsidiaries of Invesco Ltd.
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SOURCE Invesco Advisers, Inc.