NEW YORK, March 14, 2016 /PRNewswire/ -- Investopedia, the web's premier source of trusted financial content, today announced the launch of the Advisor Insights platform, connecting its 20 million monthly users with leading financial experts. Advisor Insights helps mass affluent investors better understand the financial world, from the simple to the highly complex, through direct access to the expertise of financial advisors. By bridging the gap between personalized advice and the reach of digital, Advisor Insights enables financial advisors to demonstrate their value by marketing their expertise to Investopedia's large investor audience.
"Despite the rise of robo-advisors, technology is evolving from a competitive threat into a growth enabler that helps advisors enhance their existing value proposition. Our digital platform will allow thousands of advisors to build trust and credibility among the next generation of clients," said Greg Fraser, SVP Product, Investopedia.
"Investopedia and the financial advisor community have a shared goal to help the 33 million mass affluent investors in the U.S. make smarter decisions. Combining the dual strengths of our editorial expertise with the investing insights of the advisor community through Advisor Insights further supports this goal by giving investors access to free, top-quality content on one platform," said David Siegel, CEO, Investopedia.
Advisor Insights allows Investopedia users to access tailored personal finance, retirement and investing advice from experienced, vetted advisors by submitting questions via the Advisor Insights page. Each advisor has a profile that lets users track the content they produce, including articles and responses to questions.
As a leader in data-driven content, Investopedia extracts trends and insights from user questions to help advisors better address the concerns and interests of individual investors regarding decisions on saving and spending as well as financial products and investments.
Investopedia vets all advisors with FiComm Partners, a communications firm specializing in the independent financial advisory community and strategic partner to the Advisor Insights initiative. FiComm's in-depth knowledge of the advisory landscape, including communications obstacles and growth opportunities, gives Investopedia the focused insight needed to create a valuable program for advisors and investors alike.
"For advisors, digital connectedness is key to building trust among clients and prospects, but if not approached intelligently, we risk getting lost in the crowded marketplace," said Michael Conway, President and CEO of Conway Wealth Group at Summit Financial Resources. "Through Advisor Insights, I can connect and give back to these audiences in a sustainable and authentic way."
For financial advisors interested in joining Advisor Insights, please visit www.investopedia.com/advisor-network/apply/.
Wholly owned by IAC (NASDAQ: IAC), Investopedia is the world's leading source of financial content on the web, with more than 20 million unique visitors and 60 million page views each month. Powered by a team of data scientists and financial experts, Investopedia offers timely, trusted and actionable financial information for every investor, from early investors to financial advisors to high net worth individuals. Investopedia is operated by IAC Publishing, a collection of some of the web's largest and most trusted digital media brands. For the latest in financial news and information, visit http://www.investopedia.com.
FiComm Partners, LLC is a specialist communications firm that works with financial advisors and those that serve them, to develop strategic communications strategies that fuel growth. Founded on the belief that no two businesses are ever the same, FiComm works with clients to develop distinct messages that can be communicated across delivery channels including public relations, marketing, content and creative services. FiComm is located in Los Angeles, CA and New York, NY. Visit FiComm at www.ficommpartners.com, and follow them on Twitter: @FiCommPartners @jlahita_ficomm @megan_ficomm
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