LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- Investor's Business Daily (IBD) will publish the results of its revealing study looking at what the most active and engaged investors think of today's online brokers. The key findings will appear in the Monday, January 28, 2013 issue of IBD®. The study, conducted with IBD's well-respected research partner TechnoMetrica, identifies the best online brokers overall and in 12 critical categories — as rated by the brokers' own customers. It also examines trends in the brokerage industry since the 2008 financial crisis, including changes in competitors, decline in the number of individual investors and increase in regulations.
"Several aspects of the IBD/TechnoMetrica Best Online Brokers Study truly make it stand apart. This study was one of the largest ever conducted, with over 10,000 participants. Additionally, the respondents tended to be active investors with extensive experience with online brokerages," said Raghavan Mayur, President of TechnoMetrica. "As the investing industry continues to evolve, this new IBD annual study will track the expectations and experiences investors have with online brokers."
The IBD Best Online Brokers Study shows that today's most engaged investors expect a lot from their online brokers. They want excellent trade reliability at a low cost; but they also expect their brokers to offer superior research, portfolio analysis and education tools. More investors are looking to online brokers to be a one-stop shop. IBD's study shows that there's not a clear "across the board" leader among all twelve categories investors consider important. However, one online broker made the Top 5 in ten out of twelve categories; an outstanding feat considering 34 online brokers were included in the study. The study also reveals category-leading online brokers that may not yet be household names to many investors, but who receive stellar ratings from their customers. As investor expectations continue to grow, we can expect brokers to continue to raise the bar on the products and services they offer.
"We believe this study is paramount to understanding the goals of the important investor audience and with TechnoMetrica's solid record for citing accurate trends, we're pleased to present our findings," noted Chris Gessel, Executive Editor of IBD.
Study participants weighed in on categories including research tools, commissions, investment research, portfolio analysis, education resources, stock-trading tools, trade reliability and customer service. For each broker category, IBD and TechnoMetrica developed a Customer Experience Index. The IBD Best Online Brokers Report presents the five brokers with the highest Customer Experience Index for each of the 12 categories surveyed.
Investor's Business Daily will release the top ratings of the report in the Monday, January 28th issue and information will also be posted that day at www.investors.com/bestbrokers. Use #IBDBestBrokers to join the Twitter conversation.
IBD will make the complete research study available. For this and other licensing inquiries, please contact Peter Ferris at Wright's Media: firstname.lastname@example.org; 281.419.5725 x119.
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SOURCE Investor's Business Daily