INVISTA Introduces New LYCRA® Bra Fabric Finder™ at Interfilière Paris
Building on the LYCRA® MOVES ATHLEISURE launch and anchored within consumer findings, the LYCRA® brand developed proprietary innovation in response to casualization of the bra market
PARIS, July 10, 2017 /PRNewswire/ -- INVISTA, owner of the original elastane LYCRA® fiber, has a proven history of driving innovation in the apparel industry. Now the firm is poised to strengthen its leadership position in the intimate apparel category with the development of an exciting new proprietary tool: the LYCRA® Bra Fabric Finder™. Created to help casual bra designers select the most optimal fabric to deliver improved garment performance, this platform will be unveiled at Interfilière Paris, a leading international fabric sourcing show for intimates, swimwear and activewear, taking place July 8-10.
INVISTA has developed the LYCRA® Bra Fabric Finder™ in response to the current consumer-driven shift towards casual bras including wire-free bras, sports bra, bralette or bandeau. While garment design and construction remains important to bra quality and performance, INVISTA knows fabric selection is critical when it comes to deconstructed, casual bras. This innovation can help designers easily identify the best fabric construction and help add functionality to any casual bra collection.
How does the LYCRA® Bra Fabric Finder™ work?
Casual bra designers identify the desired comfort and support level they need:
- Active fabrics are meant for high support and medium comfort. Ideal for a more dynamic look or for light physical activities such as yoga.
- Everyday fabrics grant a mix between comfort and support. Perfect for all-day, from morning to evening.
- Leisure fabrics provide high comfort and medium support. Great for lingering at home.
…. followed by the shaping type:
- Natural shaping for a softer, truer silhouette.
- Power shaping for more defined curves.
Then, they can select the appropriate certified fabric to meet their needs.
Fabric goes through a rigorous testing process to ensure it meets the predetermined parameters of each IP-protected index. As a result, designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want.
Producers who utilize the LYCRA® Bra Fabric Finder™ will be able to leverage INVISTA's expertise to create compelling new casual bra offerings, increase wearer satisfaction, and gain market share by driving brand loyalty, increase Average Unit Retail and repeat purchases by increasing consumer satisfaction.
"Today, women want to be the best they can be and they're tired of having to sacrifice support and shape for comfort—they want it all," said Melissa Minihan, vice president of marketing, Intimate Apparel, at INVISTA. "Casual bras are not a fad that will die out. Their widespread, global appeal represents a style evolution, and the LYCRA® Bra Fabric Finder™ will make it easier than ever before for brands to meet this growing demand and gain market share."
LYCRA® Casual Bra Capsule Collection
Be sure to visit the LYCRA® Casual Bra Café at Interfilière Paris (July 8-10, 2017) to learn more about casual bras, as well as the amazing market opportunities they present. The space is set up as an inviting café where people can gather, chat, recharge and go.
INVISTA worked with designers and leading mills around the world to create a 24-piece Casual Bra Concept Collection that will be on view in the LYCRA® Casual Bra Café and in a pop-up display in the VIP Interfiliere Lounge. Designed with fabrics featuring LYCRA® fiber, each bralette in the collection demonstrated the breadth of creativity and technical prowess of the mills that produced them. Special thanks to: Best Pacific, Boos, Carvico, Derun, Dogi, Eurojersey, Feinjersey, Giovanni Brugnoli, Jersey Lomellina, Lauma, Liebaert, Noyon, Penn Textiles Solutions, Piave Maitex, Tessitura Colombo Antonio, Tianhai, TVB, Wegal & Tricotel and Willy Hermann.
See how the LYCRA® BRA FABRIC FINDER™ can help redefine the casual bra market!
About INVISTA
With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
LYCRA® and Bra Fabric Finder™ are trademarks of INVISTA.
CONTACT:
Kristin Altimari
+1.316.828.1057
[email protected]
SOURCE INVISTA
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