SANTA BARBARA, Calif., Jan. 11, 2016 /PRNewswire/ -- Invoca, the call intelligence company, today announced Invoca for Performance Marketers, a new platform built to help enterprise brands and performance marketing partners drive more revenue through inbound phone calls - a channel that will drive over $1 trillion in U.S. commerce in 2016. Built on Invoca's legacy as the leader in performance marketing technology, this new platform adds industry-first capabilities to analyze and route calls in real time and combines conversation analytics with dozens of additional call dimensions to determine call quality and drive partner payouts. Invoca also announced its new Certified Call Partner Program, which will help connect enterprise brands with trusted affiliate marketing partners.
Phone calls have always been a critical part of the customer journey; however, with more than one billion smartphones across the globe and with the convenience of click to call, businesses are seeing more inbound phone calls as a result of their marketing efforts. In fact, BIA/Kelsey estimates annual calls to businesses will reach 162 billion by 2019. With calls on the rise, more performance marketers want to leverage these valuable interactions and grow their marketing programs through pay-per-call.
"Invoca for Performance Marketers is the first and only platform to bring enterprise-grade call intelligence tools to performance marketers, giving them data to optimize for better conversions and the framework to deliver ROI at a large scale," said Dave Coburn, EVP of product management, Invoca. "With established technology partnerships and an ecosystem of tens of thousands of performance marketing partners, we are building on our longstanding leadership in helping networks and agencies tap into an incredibly valuable source of revenue - phone calls."
Invoca for Performance Marketers empowers marketers to tap into valuable conversations to drive more customers, more revenue and increased ROI. With granular campaign attribution provided by Invoca's call intelligence, performance marketers can receive credit for the calls they are driving and get the insight to prove ROI. By implementing call intelligence and tapping into the growth of mobile, performance marketers have the opportunity to drive millions in incremental revenue.
The New Invoca for Performance Marketers includes:
● Invoca Answer - Conversation analytics: With rich insight into each phone call, including what was said on each call, marketers can optimize campaigns and partners for more quality callers that convert into customers. Call quality and payouts to partners can be determined using any combination of first or third party data, including conversation analytics.
● Invoca Engage - Real-time routing and engagement: Marketers can act on call intelligence in real time to automate the customer experience most likely to generate a conversion. With real-time intelligent call routing, marketers can automatically analyze and direct calls to the ideal location based on who is calling, the campaign that drove the call, payout budgets and campaign call caps.
● Invoca Connect - Scalable campaign and partner management: Users can easily manage and scale campaigns across an ecosystem of tens of thousands of performance marketing partners. A robust API suite and integrations with leading affiliate and click tracking providers give users the foundation needed to easily extend Invoca's call intelligence and automation into any system.
● Certified Call Partner Program: A new partner program will enable the enterprise brands leveraging Invoca's call intelligence platform to connect with best-in-class, trusted affiliate marketing partners to easily scale pay per call operations and drive more quality inbound calls.
"Without Invoca, we wouldn't be able to grow as quickly as we have," said Mike Williams, VP of marketing, RingPartner. "Invoca's call intelligence platform has enabled us to increase our call volume by over 80 percent, going from just over a million phone calls in 2013 to four million calls in 2015. With Invoca, we're able to get the granular data that our advertising clients and distribution partners need to track, analyze, optimize and measure their inbound call traffic. Invoca has been a key partner to our success in the competitive performance marketing industry."
"Google found that 57 percent of people choose to call a business after searching for information because they prefer to speak with a real person," said Eddie Lee, business development manager, Prestige Marketing. "With Invoca we are able to capture the most important engagement metric a business can have with a prospect or client — the conversation."
Visit Invoca at booth 6012 during Affiliate Summit West in Las Vegas to learn more about Invoca for Performance Marketers.
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.