SANTA BARBARA, Calif., Dec. 18, 2015 /PRNewswire/ -- Invoca, the call intelligence company, today announced new integrations with Microsoft, Adobe, Kenshoo and Optimizely, further strengthening its ecosystem of over 30 partnerships with the biggest names in marketing technology, including Google, Salesforce, Hubspot and Marketo. These new integrations bring conversations into the omnichannel customer journey by connecting phone calls with every digital touchpoint.
"According to Google, 90 percent of consumers move between multiple devices to accomplish their goals," said Kyle Christensen, VP of marketing, Invoca. "This trend has given rise to the omnichannel marketer, who uses marketing technology to influence and tie together every part of the customer experience. Many of the technology ecosystems these marketers have worked hard to architect don't account for phone calls, which can amount to millions in lost revenue. Invoca's extensive network of integration partners makes it possible for marketers to be truly omnichannel by orchestrating a seamless and consistent customer experience across all channels."
With Invoca Connect, marketers can easily inject call intelligence into their existing technology stack. Typically done via a direct API integration, marketers can incorporate call intelligence into almost any marketing program they're already running, including attribution platforms, CRM, call center software, bid management platforms, marketing automation solutions, DMP and DSP platforms, and more — creating one cohesive campaign that can be tracked and optimized both online and off.
New integrations available to Invoca customers include:
- Microsoft Dynamics - Enhancements to the Microsoft Dynamics CRM integration enable marketers to get closed-loop reporting back in Invoca, providing insight into the marketing campaigns driving calls and the outcome of each call.
- Adobe Media Optimizer - By adding keyword level data for call extensions, Adobe Media Optimizer users can now optimize bids to better understand the outcome of a specific call from a call extension and the exact keyword that drove it. This additional information provides a more complete view into the performance of marketing campaigns, giving marketers the data to improve the effectiveness of bid optimizations.
- Kenshoo - Now with real-time data sharing, Kenshoo users can view the most up to date metrics related to the keywords that are driving inbound phone calls. Kenshoo then incorporates this call data into its bid algorithms, enabling users to automatically optimize their search campaigns for more inbound calls.
- Optimizely - Marketers can attribute inbound phone calls to the targeted website experiments they are running using Optimizely's Experience Optimization Platform. Having the ability to know which variations are driving offline conversions over the phone enables marketers to further personalize web experiences for these visitors with targeted content, email campaigns, or CTAs based on visitors' interests.
"Mobile search drives clicks, but it also drives a surprising amount of phone calls — in fact, BIA/Kelsey predicts that over 65 billion calls will be generated from mobile search by next year," said Tiffany Miller, product manager, Kenshoo. "Our integration with Invoca gives users the ability to easily optimize their paid search campaigns for both online and offline interactions, providing a more complete picture of their marketing performance."
"Optimizely is committed to providing the leading experience optimization platform so that our customers can choose from any of the best of breed platforms available to work alongside Optimizely," said Travis Bryant, VP of sales, Optimizely. "We're excited to have Invoca join Optimizely's partner ecosystem to help our customers deliver better experiences online."
To learn more about Invoca's integrations, visit: http://www.invoca.com/products/integrations/
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.