BOSTON, May 29, 2012 /PRNewswire/ -- Allan Steinmetz, CEO of Inward Strategic Consulting (www.inwardconsulting.com), the country's leading internal brand engagement consulting firm, has been recognized by Consulting magazine as one of its 2012 Top 25 Consultants in the Excellence in Client Services category. Steinmetz was among 476 nominees considered for the honor, which recognizes consultants making the greatest impact on clients and their own firms.
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"This is an award for the entire Inward staff whose teamwork, drive and insights have generated perceptive and valuable results for each client," said Steinmetz, who founded the firm in 1989, building on his expertise in internal and external branding, change management, advertising and communications strategies. Inward offers full-service marketing intelligence and research that bridges the gap between strategic consulting and traditional advertising/communications. Inward is based in Boston, with offices in Bentonville, Minneapolis, Chicago, San Francisco and Orlando and works internationally.
In the Consulting profile, Steinmetz says his basic branding philosophy boils down to this: "Employees must be educated, motivated, inspired and engaged to support a key business strategy, core business values and brand. Employees must feel included in a dialogue and must come to understand how their individual role contributes to the success of their company with exceptional customer facing experience."
"We were incredibly impressed with the nearly 500 nominations we received this year," said Joe Kornik, Consulting magazine's editor and publisher. "Each year, the Top 25 nominations get stronger, and this year we heard from a lot more clients as well."
The Top 25 Consultants were recognized in: Leadership, Client Service, Healthcare, Financial Services, Public Sector, Energy and Technology. Consulting magazine will honor The Top 25 recipients at a gala awards dinner in New York City on June 14. To learn about Steinmetz's extensive career and branding philosophy, read his profile here.
About Consulting magazine
Consulting magazine is the flagship publication of the consulting profession. The magazine features the latest information on consulting careers, thought leadership, and corporate strategies. The magazine is published by Kennedy Information, LLC, publishers since 1970 providing a wide range of research and advisory services offerings to buyers and sellers of consulting.
About Inward Strategic Consulting
Inward Strategic Consulting, a leading brand engagement consulting firm for more than 15 years, specializes in vision, mission and values, team alignment, internal branding, change communications, external branding and communications planning. Inward offers full-service marketing intelligence and research that bridges the gap between strategic consulting firms and traditional advertising/communications companies. Inward believes that a company's brand and its products should be a reflection of the behavior of the people who work there and the customer experiences they provide. Inward helps companies such as Walmart, HP, Fidelity Investments, Pitney Bowes, Oxfam, Zurich Financial Insurance, and Ericsson, align their employee's behavior and attitudes with brand promise and values to engender positive customer experiences. www.inwardconsulting.com.
SOURCE Inward Strategic Consulting
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