PARIS, Sept. 28 /PRNewswire/ -- Given the development of smartphones and online tablet devices, MIPCOM is bringing together key players from the New Publishing sector for a half-day seminar on 6 October at the Palais des Festivals in Cannes.

The seminar will kick off with a special iPad showcase session during which a range of new Apps will be presented, from brand-dedicated Apps to those targeting children. Daniel Efergan, Creative Director of Aardman Digital, part of Aardman Animations, and Patrice Slupowski, VP Digital Innovation and Communities at Orange, will speak on the subject, while a broadcaster's point of view will be delivered by Jen Topping, New Media Commissioning Manager for Channel 4.

This will be followed by a series of case studies: Anna Rafferty, MD of Digital Publishing at Penguin Books, will explain how a leading book publisher is adopting mobile applications and is adapting to multimedia ePublishing; Shaun Barriball, Founder and CEO of Mobile IQ, will talk about being an App creator; Dan Witters, UK Managing Director of Kiwa Media, will describe the new licensing deals; and Cedric Thomas from the Ovi by Nokia App store will speak for online App sellers.

The seminar will be chaired by Ferhan Cook, Publisher of MobiADNews and President of Any Screen Productions Ltd.

"Convergence is finally here. The new tablet devices and the App stores complete the full circle on rich media publishing, with a clear business model for content. A brand new 'connected publishing' industry is being born," explains Ferhan Cook.

"We are in the midst of a new publishing revolution which is impacting the entire spectrum of the entertainment industry," adds Laurine Garaude, Director of MIPCOM. "We are very pleased to be holding this important seminar at MIPCOM and plan to develop this further in the future."

A SuperPanel conference on the future of the App business will conclude the event, with Disney Media Distribution, Sky News and Vodaphone Content Services, among the key participants, followed by a Networking event and cocktail.

For the MIPCOM complete conference program, click here.

Note to editors

ABOUT REED MIDEM

Reed Exhibitions is the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of 1,279 million pounds Sterling on turnover of 6,071 million pounds.

For further information about Reed MIDEM visit www.reedmidem.com

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SOURCE Reed MIDEM

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