IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings IPG Mediabrands to Leverage comScore vCE as a Preferred Solution for its Clients' Audience and Ad Validation Needs for Digital Display and Video Campaigns
RESTON, Va., May 15, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials™ (vCE®) as a preferred solution for measuring audience delivery, viewability, brand safety, in-geo delivery and non-human traffic for its clients' digital display and video campaigns. This announcement follows comScore and IPG Mediabrands partnering earlier this year, along with Rentrak and Experian Marketing Services, to bring IPG Mediabrands clients a unique cross-platform planning, buying and optimization solution through the MAGNA's proprietary data stack, AMP, and its High Definition Buying platform. As a partner, comScore's full suite of services, including comScore vCE, are available to all IPG Mediabrands clients. "We look forward to this strategic partnership with comScore vCE to bring our clients the value of viewability and audience validation for their display and video campaigns," said Kristi Argyilan, President, MAGNA North America. "vCE's single-point solution helps us to streamline planning and buying workflows and enables real-time optimization that improves the performance of our clients' campaigns."
"We are extremely pleased that IPG Mediabrands has selected comScore as a preferred provider for digital campaign ratings," said Serge Matta, President of comScore. "This deep partnership with IPG helps us further expand the footprint for vCE and extends the value it can bring to advertisers. We look forward to collaborating with IPG Mediabrands on this effort as a key part of our overall relationship."
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
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SOURCE comScore, Inc.