iQIYI App Surges to Seventh Top App by Revenue Worldwide for October 2015

App Annie reports abundant content offering and rapid growth of iQIYI's subscription service driving rapid revenue growth

Nov 29, 2015, 21:15 ET from iQIYI

BEIJING, Nov. 29, 2015 /PRNewswire/ -- iQIYI, an independently operated subsidiary of Baidu (NASDAQ: BIDU) and one of the largest Internet and mobile video service providers in China, today announced that according to a recent report published by App Annie, iQIYI's mobile app was the 7th top app by revenue globally, gaining two spots from its 9th place ranking in July.  

The report attributed iQIYI's surge in the worldwide rankings to its growth in paid subscribers, driven by China's strong demand for premium content. iQIYI's self-produced content such as The Lost Tomb, and its cooperation with top-tier Hollywood studios, including Paramount, Lionsgate and NBCUniversal, significantly enriched its offering to subscribers who have access to a large number of premium content franchises, including The Hunger Games and Divergent.

"This is an extremely exciting time in China's online streaming industry," said Yu Gong, CEO and Founder of iQIYI. "The premium content available for streaming on iQIYI's website and app continues to expand and we are constantly improving user experience through services such as our highly efficient online payment system. With the explosive demand for high-quality content and customized service, we expect that China's online streaming industry will continue to develop very rapidly."

The full App Annie report is available at http://blog.appannie.com/worldwide-app-annie-index-apps-october-2015/

About iQIYI

Founded in April 2010, iQIYI is one of the largest Internet and mobile video service providers in China. An independently operated subsidiary of Baidu, the world's largest Chinese search engine, iQIYI is focused on providing Chinese users with the best possible online video experience, and has become an industry leader in developing innovative products and technologies.

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SOURCE iQIYI