SAN FRANCISCO, Dec. 15, 2015 /PRNewswire/ -- iQudo, a creativity training academy and consultancy, conducted a survey of 502 people, from a cross-section of professions in San Francisco, to determine where, when and how creativity thrives.
The survey found that 83.7% of the respondents do not get their best ideas on the job due to time constraints, distractions and stress. Of the survey participants that do get their best ideas at work 47.7% cite inspiring co-workers as the number one reason for on the job creativity. The second factor is a creative atmosphere at 29.1% followed by job creativity requirement at 27.9%. Having time to ponder on the other hand, ranked fourth place only at 20.9%1.
The study results indicate that time isn't key to personal creativity and generating outstanding ideas, but inspiring co-workers, the presence of a creative atmosphere and required creativity are.
"The most important investment for a company is its people," says Robert Gerlach, founder and creativity coach of iQudo. "When people share the same chemistry, they are more likely to talk with each other and eventually build trust. Trust is a major component for sharing ideas and honest feedback."
The findings of this study may have major implications for innovative companies and how they approach creativity, and may well signal the need for a paradigm shift. For creativity to thrive, it is up to leaders to foster collaborative relationships, establish a creative atmosphere, demand creativity and provide limited time to ponder.
About the study
The iQudo ideation study was carried out mainly in the South of Market and Financial district in San Francisco, as well as residential neighborhoods such as Russian Hill, Pacific Heights, and Cow Hollow. Majority of the survey respondents were working people between the ages of 16 and 65. Find out more about the survey, www.iqudo.com/survey
iQudo - sport of ideas is a creativity training academy and consultancy founded in 2006 by Robert Gerlach, creativity coach and associate researcher at the Institute for Entrepreneurship, Technology Management and Innovation at the Karlsruhe Institute of Technology, Germany. iQudo focuses on creativity training for professionals and executives to create an inspiring environment for ideas that will propel the world forward. www.iQudo.com
1 Multiple answers possible.
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