2014

Is Organic Coffee Worth the Price?

DENVER, Sept. 23, 2013 /PRNewswire/ -- If you choose to eat organic foods you might be lucky enough to avoid ingesting the many pesticide residues so common to farming.  It also means you're likely avoiding those "Franken-foods" that result from genetically engineered seeds. 

Yet, with the price of organic produce typically higher than non-organic the question remains—can you pick and choose foods based on your budget, yet still come out on the healthier side? For example, bananas or avocados, thanks to their firm skins are less affected by pesticides than celery or strawberries.

But what about coffee?  

Since coffee for many of us is our preferred "fuel"-- representing not only the start of our day but often also our afternoon pick-me up -- do organic beans really matter?

Rohan Marley, Chairman of Jammin' Java and co-founder of privately held Marley Coffee says, it sure does.   Having grown up in Jamaica, Rohan, the son of legendary musician Bob Marley, says: "The benefits of organic coffee are significant as chemical free soil is good soil.  This extends to healthy trees which result in good beans with greater antioxidants and less chemical residues."

Get Rohan Marley talking and he'll tell you how the benefits of organic farming begin with the benefits to the farm workers who are able to fulfill their jobs without the adverse health impact of pesticides and chemical fertilizers. Taking it further, the farm's neighbors aren't exposed to potentially harmful chemicals in the air as well.  Then, less fossil fuel is converted into fertilizers. All this is good for the environment.

"It's a life-cycle," according to Marley.  "Naturally healthy soil can sustain coffee crops for generations to come. All of this contributes to the quality of the bean."

To avoid the impact of lax pesticide regulations on coffee farmers, Marley advises us to look for the USDA Organic label to ensure we're not buying beans that have been grown or processed with the use of potentially harmful chemicals.

And if you really want to do something good for your body and the world, when you seek to sip your java, look for Sustainably Grown and Ethically Farmed on the labels to ensure that your purchase supports farmers with fair pay and work environments.

Learn more at www.jamminjavacoffee.com

Contact: Susan Forman, Dian Griesel Int'l. 212.825.3210

SOURCE Jammin' Java



RELATED LINKS
http://www.jamminjavacoffee.com

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