DAYTONA BEACH, Fla., Oct. 29, 2013 /PRNewswire/ -- International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB)("ISC") today unveiled its plan to provide race fans with the sport's first fully-integrated multi-media race-day experience across all its motorsports facilities over the next few years.
In addition to the thrilling live on-track racing action, fans will be able to enjoy rich multi-media content directly on their Sprint smartphones and other handheld devices, and on new high-definition video screens located throughout the racetrack. They will also enjoy enhanced connectivity to instantly share their raceday experience with friends inside and outside the track via Twitter, Facebook, and other social media platforms.
"With all the wonderful content available at-track, race fans are consuming our sport much differently today than a decade ago and they are sharing those experiences with friends across the country," said ISC CEO Lesa France Kennedy. "We're taking a strategic approach to provide the very best connectivity and superior multi-media content to further enrich the fan experience. We want to cater to all of our loyal fans in attendance and we are committed to making the necessary investments to provide the type of raceday experience our fans expect from the leader in motorsports entertainment."
These enhancements, which began in 2013 and will continue in 2014 and 2015, focus on several key areas:
- Digital High-Definition Video Screens: Beginning with Talladega Superspeedway in 2014, new large high-definition video boards will be installed across all ISC tracks. These video boards will be located throughout each facility to ensure all fans in attendance have a clear view of the screens to enjoy all the great content that it will deliver.
- Unique At-Track Content: ISC has deployed a fully-integrated multi-media content strategy to deliver up-to-the-second live in-race and in-car cameras views, instant race data and other interactive race-day content to enhance the live on-track action and provide fans with a raceday experience unlike any other in the industry.
- Enhanced Connectivity: Wi-Fi service will be provided in premium camping and fan areas, as well as in high-traffic areas. These services were already installed at Michigan International Speedway and Auto Club Speedway of Southern California in 2013, and will be rolled out to other venues in the ISC family in 2014 and 2015. In addition, ISC is working with American Tower Corporation to provide improved cellular coverage to include 4G connectivity for fans during race weekends. These systems have already been installed at Daytona International Speedway, Kansas Speedway and Chicagoland Speedway, and will be rolled out in Phoenix International Raceway, Talladega Superspeedway and Auto Club Speedway in 2014 and the remaining ISC facilities in 2015.
In total, ISC and its partners have committed over $50 million to complete these enhancements through 2015. The investment by the Company is included in the five-year (FY2013 – FY2017) $600 million capital allocation plan endorsed by its Board of Directors in June 2013.
DAYTONA Rising, the $400 million renovation of the frontstretch grandstands of the "World Center of Racing," will feature additional technology enhancements and amenities that will further raise the industry standard for the benefit of race fans. Those elements will be developed closer toward the end of construction to ensure the most up-to-date innovations are installed prior to the project's completion in 2016.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
SOURCE International Speedway Corporation