It Pays to Stay Home for the Game: Kayem to Award One Lucky Fan $2,500 Kayem Celebrates Fans Watching the Game from Home By Rewarding One Lucky Winner With the Price of a Ticket to the Game in Indy
CHELSEA, Mass., Jan. 31, 2012 /PRNewswire/ -- Only 68,000 people will have the opportunity to watch the game on February 5 in person. For the millions who haven't won the lottery or scored a ticket, Kayem Foods, the official Hot Dog and Sausage of the New England Patriots, will award one lucky winner watching from home with $2,500, the price it would cost to get into the game*. Fans can enter for a chance to win by visiting Kayem's Facebook page between January 31 – February 5, 2012 and clicking on the "Celebrate The Game Your Way" tab. The first 1,000 people who enter will receive a $1 off Kayem coupon and all entrants will have a chance to win the grand prize of $2,500 to celebrate their way. For official rules, visit Kayem.com/rules.
"As the #1 brand of franks sold in New England, we want to celebrate New England's #1 football team," said Bob Kufferman, Kayem Senior Brand Manager. "We understand that most people can't afford to go to the game in Indy, so we want to pay tribute to the millions of tailgaters and partygoers celebrating and watching the game at home."
Kayem asked its Facebook fans what they would do with the money it would cost to buy a ticket. Buy a new big-screen TV? Host a big party with friends and family? Give it to charity? A sampling of responses included:
- "Buy some of the much-needed things that we've had to put off because we cannot afford them like getting our only car fixed, among others."
- "I would put most of it toward fixing up my house to sell. The rest would go to a couple cases of Kayem Brats and moving expenses to Florida where I can cook them up in the sunshine!"
- "Pay for bills and add to savings."
Kayem Foods, founded in 1909, is the largest meat processor in New England. Owned and operated by the same family for more than 100 years, the company manufactures Kayem Franks, the #1 brand of franks sold in New England. Best known for its Old Tyme Natural Casing franks, Kayem produces over 100 varieties of hot dogs and 300 varieties of deli meats, sausage and dinner hams under the Kayem, al fresco, Schonland's, McKenzie, Triple M, Genoa, Jordan's, Deutschmacher, Kirschner, and Essem brands. In 2009, Kayem Foods began manufacturing and distributing the iconic Fenway Franks line of hot dogs, the Official Hot Dog of the Boston Red Sox and Fenway Park. In 2011, Kayem Foods became the official brand of both Franks and Sausage of the New England Patriots and Gillette Stadium.
* Prize equal to $2,490 price on Ace Ticket as of 1/27/12.
SOURCE Kayem Foods