WEST DES MOINES, Iowa, April 6, 2016 /PRNewswire/ -- Global engagement solutions company ITA Group today announced the unveiling of MotivologySM, its exclusive brand of motivation. The competitive differentiator is a result of 50+ years of industry experience and is integral to the organization's mission of creating and managing events, incentives and recognition programs that align and motivate people.
With Millennials projected to make up half the labor force by 2020 and even larger Generation Z on their heels, the challenges of motivating an already dynamic, diverse workforce continue to grow in complexity. That's where Motivology—the strategic, intentional blend of intrinsic and extrinsic motivators—changes the game for ITA Group's clients and their customers, channel partners, sales teams and employees.
"In today's increasingly competitive business climate, leaders are more determined than ever to motivate people—all of their people. And Motivology gives organizations a competitive advantage. It allows them to take 50 years of thorough research, experience, and knowledge base, and apply it to their own needs to align people around their goals and objectives," said Rob Danna, Senior Vice President, Sales & Marketing. "Some of our clients are realizing 20, 30, even 500 percent returns on their investment because, when done right, Motivology leads to a sustainable culture focused on performance."
At its highest level, Motivology is the art and science of motivation. "Knowing that people are motivated differently—some more intrinsically and some more extrinsically—Motivology promotes the concepts of both pride and prize. More specifically, it provides a framework for identifying and balancing the internal and external motivators needed to move a defined audience," said Jane Sarles Larson, Resource Manager, Marketing Strategy.
"Nobody else in our industry is doing this. They're not creating that intentional blend of intrinsic and extrinsic motivators to create success within solutions," said Kristin Brandenburgh, Manager, Solution Development Services.
When paired with ITA Group's 50+ years of industry experience and woven through the organization's three-phase approach to solution design, Motivology is the defining element for its formula that maximizes business impact and value.
To learn more about Motivology and ITA Group's innovative engagement solutions, please visit www.itagroup.com.
Motivology Quick Facts
- Motivology is a unique, proprietary method of motivation by global engagement solutions company ITA Group
- It aids the complex challenges of motivating today's diverse workforce
- It is rooted in psychology and behavioral economics
- It strategically identifies and balances the necessary intrinsic and extrinsic motivators needed to drive a defined audience to higher levels of performance
- It offers organizations a distinct competitive advantage when it comes to the motivation of their customers, channel partners, sales teams and employees
About ITA Group
ITA Group creates and manages incentives, events and recognition programs that align and motivate your people. Headquartered in West Des Moines, Iowa, ITA Group has operations in every region of the United States and award solutions for 75+ countries globally.
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SOURCE ITA Group