iTalk to Begin Multi-Phase Advertising Campaign with ESPN Deportes
ESPN Deportes is the #1 Spanish Language Sports Network
FT. LAUDERDALE, Fla., May 24, 2013 /PRNewswire/ -- iTalk Inc. (OTCQB: TALK) (OTCBB: TALK) ("iTalk" or the "Company") is pleased to announce that they have engaged ESPN Deportes to conduct a multi-phase advertising campaign promoting the Company's new iData 4G Mobile Broadband Hotspot service. ESPN Deportes is a Spanish-language sports brand dedicated to providing the widest variety of sports to the Hispanic sports fan in the United States.
"ESPN Deportes is an ideal platform to introduce our new iData 4G Mobile Broadband Hotspot service to a large percentage of a key demographic within the Spanish speaking community in the United States," said Khurram Bukhari, Director of Marketing for iTalk Inc. "We feel that this type of demographic specific promotion can be extremely compelling and effective at generating maximum return on investment for our advertising dollars."
Formed in 2001 when ESPN and Major League Baseball began to offer Spanish-Language telecasts of the Home Run Derby and select Sunday Night Baseball games, ESPN Deportes now includes, ESPN Deportes and ESPN Deportes HD television, which offer over 1,000 hours of unparalleled Spanish-language sports programming to over 8 million Hispanic viewers monthly; ESPN Deportes Radio, the only round-the-clock national Spanish-Language sports radio network in the United States; ESPNDeportes.com, the Number 1 Spanish-language sports website among Spanish-preferred fans in the US; ESPN Deportes La Revista, the first general sports Spanish-Language magazine in the United States, and ESPN Deportes Mobile, the brand's emerging business which offers Spanish-language sports content to fans via wireless devices.
Mr. Bukhari concluded, "ESPN Deportes connects with over 29 million Hispanic sports fans utilizing many different channels, including television, radio, online, and print. During phase-one of the proposed iData 4G Mobile Broadband Hotspot advertising campaign, the Company will focus on leveraging the growing popularity of ESPN Deportes Radio before shifting the advertising purchase to include other ESPN Deportes properties both online and in television."
Launched on October 5, 2005, ESPN Deportes Radio is the only 24-hour Spanish-language radio network serving Hispanic sports fans in the United States. Since its launch, the ESPN Deportes radio network has grown to include 45 affiliates across the country, reaching close to 80% of the Hispanic population in the U.S and 3.9 million unique listeners monthly. The broadcast is also available via SIRIUS Satellite Radio, ESPN Deportes Radio iPhone and Android applications, and ESPNDeportesRadio.com.
At iTalk, we are a mobile communications company using innovative and disruptive technologies to offer consumers a high quality cellular alternative while severely undercutting all major national carriers. Our lead product is the iTalk Sleeve, which when combined with an iPod Touch, our iTalk mobile app, and our aggressive pricing plans, provides consumers with a No Contract, High Voice Quality, and Lowest Price in the industry alternative to traditional cellular coverage. We will continue to search out and develop innovate products and services that will reduce consumers monthly voice and data charges while providing them with additional functionality. Through our access to an extensive network, we are able to offer nationwide voice and data coverage to 280 million people in more than 12,900 cities.
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Disclaimer/Safe Harbor: Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic.
SOURCE iTalk Inc.
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