CHICAGO, Jan. 17, 2017 /PRNewswire/ -- ItemMaster, Inc., leader in creating and delivering comprehensive, certified content for major brands, both online and in-store, debuts its latest cutting-edge solution for CPG manufacturers and retailers to better manage and strengthen their digital, mobile, and brick and mortar shelves. Now, ItemMaster serves up and directly feeds Certified Brand Content in real time with On Demand content delivery.
ItemMaster On Demand delivery replaces bulk import feeds (for distribution partners) with access to a feature-rich platform that operates at scale. The platform creates, manages, and distributes product content and branded content in real time through a cloud-based API, directly into the retailer's or e-tailer's digital shelf and mobile application platforms.
"In today's always-on world, consistent, high-quality brand content can make or break the customer experience as well as be the top contributor to driving shopper engagement and increasing revenue for a brand and retailer," said Jeff Ayars, vice president of technology at ItemMaster. "On our path to transforming the way in which brands manage their digital shelves and retailers access and distribute standardized content to their customers, ItemMaster On Demand is the first, fastest and most accurate way to deliver richer product content at scale, in real time, across their omni-channel shopping destinations."
On Demand delivery and platform API's allow for roughly 1,000 retailers, e-tailers, agencies, and mobile application developers to access ItemMaster's certified content from more than 5,000 brands. Peapod.com, with more than 15,000 products on their digital shelves, was one of the first to stream up-to-date content to their site using On Demand.
Thomas Parkinson, Chief Technology Officer, SVP, and co-founder at Peapod added, "We recognize the clear demand from our Peapod.com community for up-to-the-minute, consistent product data from the brands they follow and buy across all channels -- in-store, desktop, tablet, and mobile -- everywhere the brand appears. Having a partner in ItemMaster has allowed us to create an unparalleled user experience with expanded imagery and enhanced content delivered live, every time a user clicks – it's quite incredible."
On Demand capability goes beyond standard content. Brands and retailers can now also update their ecommerce, mobile marketplaces, and in-store content with custom digital assets to ensure every brand is serving up A+ page content with ItemMaster Content+. This innovative new feature enables promotional images and videos, recipes and meal-pairing information, consumer-generated content, and more to be uploaded directly to ItemMaster's platform for easy omni-channel distribution, strengthening a brand's storytelling ability as well as a retailer's overall success in generating sales. All Content+ content is verified by ItemMaster's manufacturing partners, so retailers, e-tailers, and mobile application developers know they are receiving Certified Brand Content.
About ItemMaster, Inc.
More than 1,000 retailers, agencies and mobile app developers access ItemMaster as a one-stop source of certified brand content through our open exchange network. This allows ItemMaster to offer manufacturers real-time analytics and actionable brand data to drive business decisions. A privately held company, ItemMaster already supports Complete and Verified™ content for over 1,700 manufacturers and is on a mission to reinvent and deliver packaging for the 21st century. For more information on ItemMaster, visit www.itemmaster.com.
Peapod – an Ahold USA company – is the country's leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. With over 15,000 products on its shelves for customers to choose from, Peapod strives to deliver convenience and value. Customers can order online or on Peapod's free mobile app for grocery home delivery or car-side service at one of many Pick-up locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail or visit www.peapod.com.
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SOURCE ItemMaster, Inc.