It's Back Again: McDonald's® Announces the Return of the McRib® Sandwich to Participating New York Tri-State Area Restaurants

ROSELAND, N.J., Oct. 24, 2011 /PRNewswire/ -- The most mysterious sandwich on the planet has once again returned to melt the hearts of consumers in the New York Tri-State area. The famous McRib is back beginning today for a limited time in all participating McDonald's restaurants. The McRib, a boneless pork patty topped with slivered onions, dill pickle slices, tangy barbeque sauce and served on a toasted, golden-brown home-style bun, has been the most elusive product on McDonald's menu for nearly 30 years.

"For all those barbeque sauce-loving McRib fanatics, we're pleased to bring back this iconic sandwich and make it available to our customers in the New York Tri-State area," said Tony Scari, President of the McDonald's New York Tri-State Area Owner/Operators Association. "Unlike any other sandwich, the McRib maintains a following that is passionate about its taste and unique persona. The McRib is only back for a limited time in the New York Tri-State area." 

The Quest for the Golden McRib

To help celebrate the return of the McRib, McDonald's has built a digital consumer engagement experience that tests people's passions for this mysterious sandwich. Starting today, McRib fans can visit McDonald's Facebook page (www.facebook.com/mcdonalds) and play "The Quest for the Golden McRib," a magical game where the user encounters creative and fun challenges and mythical characters, such as a boxing grizzly bear or a disco dancing pirate, to locate ten golden McRib sandwiches 'virtually' hidden in select McDonald's restaurants nationwide.

ABOUT McDONALD'S NEW YORK TRI-STATE RESTAURANTS:

McDonald's is one of the world's best-known brands and is a global leader in food service. There are more than 600 McDonald's restaurants, owned by over 100 franchisees, located throughout the New York, New Jersey and Connecticut Tri-State area.  Visit www.mcdonaldsnymetro.com or follow us on Twitter @McDNYTriState for information about other McDonald's area programs.  

©2011 McDonald's

SOURCE McDonald's Tri-State Restaurants