CA Calls for European Businesses to Wake Up to 'Web Stress' or Risk Losing Customers and Sales

LONDON, February 24, 2010 /PRNewswire-FirstCall/ -- CA, Inc. (NASDAQ: CA), today announced the first* ever neurological study of consumer reactions to a poor online experience.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090605/349279 )

Results from the study prove that many consumers experience 'Web Stress' when trying to make an online purchase. Brain wave analysis from the experiment revealed that participants had to concentrate up to 50% more when using badly performing websites, while facial muscle and behavioural analysis of the subjects also revealed greater agitation and stress in these periods.

In order to retain customers, attract new ones and prosper during the economic recovery, CA is calling for European businesses to focus on giving their customers the best possible online experience.

"It's not just about website design or internet connection speeds - the performance of a website is dependent on the performance of the web applications that support it. Businesses need an Application Performance Management (APM) solution which not only provides real insight into how customers are experiencing their web applications," said Kobi Korsah, Director, EMEA Product Marketing at CA."

CA partnered with Foviance - a leading customer experience consultancy - to explore 'web stress' in relation to application performance, and its impact on consumer behaviour and buying habits.

Catriona Campbell, leading behavioural psychologist, Director and Founder of Foviance, said: "Consumers have high expectations of web applications and web sites - to be always available and instantly responsive. This experiment simulated the experience of underperforming web applications for our volunteers. The results show that when online expectations aren't met, people quickly become agitated, confused and have to concentrate 50% more than normal. All these problems can be detected and prevented as long as businesses take a proactive approach to measuring the customer's experience of web applications."

* Based on extensive desk research in February 2010.

About CA

CA (NASDAQ: CA), the world's leading independent IT management software company, helps customers optimize IT for better business results. CA's Enterprise IT Management solutions for mainframe and distributed computing enable Lean IT-empowering organizations to more effectively govern, manage and secure their IT operations. For more information, visit http://www.ca.com.

Information about Web Stress including photography and video footage at: http://www.ca.com/gb/mediaresourcecentre

SOURCE CA

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