J-14 Earns Most Popular Tweet By A Magazine Brand For 2015, Maintains Position As Top Editorial Teen Brand On Facebook

22 Feb, 2016, 10:00 ET from Bauer Xcel Media

NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Bauer Media Group's US digital business - Bauer Xcel Media US - today announced that teen magazine brand J-14 was recently awarded the most popular magazine tweet of 2015 by MPA – The Association for Magazine Media in their 2015 Magazine Media 360 Degree Social Media Report for "Calling all #Directioners! @Real_Liam_Payne & Sophia Smith are nominated for #HCCOTS!," The tweet, referencing the timely and trending topic of "hottest celebrity couple of the summer," received more than 60,000 retweets and 88,000 likes.

Bauer Xcel Media US also announced that, for the second year in a row, J-14 maintained its standing as the largest editorial teen brand on Facebook, with 5.7 million fans for the English language version of the magazine and 3.6 million additional fans for Por Ti de J-14, the Spanish language version. All of the fan growth has been completely organic.

Bauer Xcel Media US's fan base for their teen category overall, which also includes brands M and Twist, is also experiencing rapid growth. Combined, the teen category has a vast social reach, capturing 16.3 million Facebook fans as of January 2016.

Bauer Xcel Media US has seen enormous success in using social media to grow their audience organically, due to their unique editorial approach that focuses on timely, shareable content that speaks to trending topics.

Christian Baesler, President of Bauer Xcel Media's US operations, said: "Bauer Xcel Media has achieved fantastic organic growth through social channels including Facebook and Twitter, and we are proud to be recognized for this by MPA. However, we are most grateful to our loyal fans for their continued engagement with our teen brands. Our editorial strategy is a perfect fit for today's multi-media teen, who wants to be up-to date with trending topics as well as have access to rich in-depth content."

About Bauer Xcel Media   

Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world's fastest growing digital media companies.

About the Bauer Media Group 

The Bauer Media Group is one of the most successful media companies in the world. Over 400 digital products and more than 100 radio and TV stations reach millions of people across the globe. The company's portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim "We think popular." highlights the Bauer Media Group's perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.

 

SOURCE Bauer Xcel Media