Jack Morton and Octagon Help Siemens Celebrate Its Earth Day Sponsorship in Washington, DC and New York City
BOSTON, April 22 /PRNewswire/ -- Today, on the 40th Anniversary of Earth Day, millions of Americans will be inspired by Siemens Corporation's solutions for a greener, more sustainable future.
That's thanks in part to experiences created by global brand experience agency Jack Morton Worldwide and marketing agency Octagon Worldwide, which were engaged by Siemens Corporation, the US arm of global conglomerate Siemens AG.
The experiences showcase Siemens' sustainable innovations and technologies in conjunction with its US sponsorship of the 40th Anniversary of Earth Day. The two flagship events comprise:
- Earth Day on the National Mall in Washington, DC, with a special Siemens experience that will be on view from April 17 – 25. The experience is housed in a 26-foot wide dome that features interactive exhibits and will showcase the first-ever all-electric chopper, created for Siemens by Orange County Choppers of the American Chopper Show on TLC.
- The exhibit, "The City in 2050: Creating Blueprints for Change," in Vanderbilt Hall at Grand Central Terminal in New York City, from April 19 – 24.
Jack Morton designed, created and produced the experiences in partnership with Octagon, which manages global sports and entertainment partnerships for Siemens worldwide. Both agencies are part of the Interpublic Group of Companies, Inc. (NYSE: IPG).
"We're proud to be helping Siemens show Americans how it's building solutions for a more sustainable future," said Josh McCall, Chairman & CEO of Jack Morton. "Their commitment to sustainability, and that of their 60,000 US employees, is inspiring."
Jack Morton Worldwide is a global brand experience agency. We create experiences that strengthen relationships between brands and the people who matter most to them—thereby helping our clients become talked-about experience brands. Rated among the top marketing service agencies worldwide, we integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Jack Morton has a staff of 500 employees in the US, Europe and Asia-Pacific that drive our idea-led agency culture and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com or follow us on Twitter @jackmorton.
Octagon, the inaugural winner of the "Sports Agency of the Year" Award by the Sports Business Journal, is the world's largest sports and entertainment representation and marketing agency with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising and talent procurement. As part of The Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services, Octagon employs more than 1,000 people in 60 offices around the world. For further information please visit: www.octagon.com or follow us on Twitter: @Octagon_AP.
SOURCE Jack Morton Worldwide; Octagon
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