Jaguar Cars to Become Title Sponsor of the British Academy of Film and Television Arts Los Angeles' 2013 BAFTA LA JAGUAR BRITANNIA AWARDS®

MAHWAH, N.J., Oct. 28, 2013 /PRNewswire/ -- Jaguar Cars announced today that they will elevate their presence in Hollywood by joining with the British Academy of Film and Television Arts Los Angeles (BAFTA LA) as the official 2013 title sponsor of the BAFTA LA JAGUAR BRITANNIA AWARDS^®. The Jaguar Britannia Awards^®, taking place November 9 at the Beverly Hilton Hotel in Beverly Hills, celebrates the achievements of those who have made an outstanding contribution to excellence in the international entertainment industry. Honors are given for excellence in film, directing and comedy, as well as for worldwide contribution to entertainment and for use of the moving image for humanitarian causes.

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The 2013 Jaguar Britannia Awards^® will be hosted by award winning actor and comedian, Rob Brydon. BAFTA LA will honor Sir Ben Kingsley with the "Albert R. Broccoli Britannia Award for Worldwide Contribution to Entertainment"; George Clooney with the "Stanley Kubrick Britannia Award for Excellence in Film"; Kathryn Bigelow with the "John Schlesinger Britannia Award for Excellence in Directing"; Idris Elba with the "Britannia Humanitarian Award"; Sacha Baron Cohen with the "Charlie Chaplin Britannia Award for Excellence in Comedy"; and Benedict Cumberbatch with the "Britannia Award for British Artist of the Year."

"This partnership with BAFTA LA and Jaguar aims to highlight the increasing appreciation for British innovation in everything from the entertainment and fashion worlds to luxury goods and automobiles," said Jeff Curry, Brand Vice President, Jaguar North America. "We look forward to partnering with BAFTA LA to promote British excellence in the entertainment industry on both sides of the Atlantic and to celebrate the tremendous talent of the evening's remarkable honorees."

Jaguar will be showcasing its presence at the Jaguar Britannia Awards through several activations taking place throughout the famed Beverly Hilton's grounds. The brand's own star of the night will be the recently launched 2014 Jaguar F-TYPE, a return to the company's heart: a two-seat, convertible sports car and a continuation of a sporting bloodline that stretches back more than 75 years. A series of F-TYPE cars including, in true British fashion, several which are to be Union Jack emblazoned, will be on display. Assuring the evening's honorees arrive in style, sleek Jaguar XJ sedans will chauffeur them to the event.

The awards are presented annually at a gala dinner where peers and colleagues celebrate the work and accomplishments of distinguished honorees. Proceeds from the gala ceremony support BAFTA Los Angeles' on-going education, scholarship, community outreach and archival projects.  The awards will air on national TV on Sunday, November 10, 2013 on BBC America.

About Jaguar
Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at http://www.jaguarusa.com.

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Information about Jaguar North America products is available to consumers at www.jaguarusa.com

About Jaguar Land Rover

• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25 000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• In the 2012/13 fiscal year, Jaguar Land Rover has reported revenues of $23.8 billion, up 17% year on year ($20.4 billion last year)
• Jaguar Land Rover has test facilities across the USA in the following states: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada. Jaguar Land Rover has offices in the following locations: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C.
• Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA

BAFTA Los Angeles 
The British Academy of Film and Television Arts Los Angeles is the only Anglo-American professional organization founded to promote and advance original work in film, television and interactive media. BAFTA Los Angeles serves as the bridge between the Hollywood and British production and entertainment business communities, and provides exclusive access to screenings, Q&As with creative talent, produces seminars with leading UK film and television executives and the Heritage Archive, featuring broadcast-quality interviews with distinguished British members of the film and television industries, giving life to the preservation of the UK film industry for future generations.

Maintaining a long tradition of recognizing the finest filmmaking and television talent, BAFTA Los Angeles hosts a series of events, including the prestigious Britannia Awards, the Awards Season Film and Television Tea Parties in January and September and the annual Garden Party.

A commitment to professional and community education is at the heart of the Academy's charitable remit. BAFTA Los Angeles hosts the Student Film Awards and has an active Scholarship Program offering financial support and mentorship to UK students studying in the U.S. The Academy created The Inner City Cinema, a screening program providing free screenings of theatrical films to inner city areas not served by theatres.  The success of Inner City Cinema has led to further free screening programs extended to multiple inner city parks through the Academy's work with both the County of Los Angeles Department of Parks and Recreation (Parks After Dark) and The City of Los Angeles Department of Recreation and Parks (Teen Summer Camps).

For more information on the British Academy of Film and Television Arts Los Angeles, visit www.baftala.org.

SOURCE Jaguar