Jamba® "At Home" Smoothie Line Expands With Vitamin-Rich Infusion Of Fruit And Vegetables
Green Fusion™ Becomes the First "Green" Smoothie Available as a Do-It-Yourself Kit
PHOENIX, June 19, 2013 /PRNewswire/ -- What do you get when you combine the antioxidant power of fruit with a generous dose of vitamins from leafy green vegetables? It's a Jamba® Green Fusion™ fruit and veggie smoothie, of course. It's the latest in a long line of popular frozen "at home" smoothie kit varieties to be developed by innovative food manufacturer, Inventure Foods, Inc. (NASDAQ: SNAK), in partnership with leading smoothie retailer, Jamba Juice Company, Inc. Green Fusion™ smoothie appears in the frozen section of grocery stores this month with a suggested retail price of $2.99 - $3.49 per eight-ounce bag.
Green Fusion™ combines green apple, mango, pineapple, kiwi, banana, broccoli, spinach and spirulina to offer a sweet yet hearty smoothie appropriate for morning commutes, post-workout recovery or a better-for-you snack. Each eight-ounce glass contains just 120 calories* and provides a full serving of fruit. In addition, each glass provides 100 percent of the recommended dietary allowance (RDA) of vitamin C, 40 percent of the RDA of vitamin A and 25 percent of the RDA of vitamins D, E, K, B1 and B6.
Each smoothie kit contains whole pieces of frozen fruit and vegetable blocks that, when blended with one cup of apple juice, makes two, eight-ounce servings.
"We're excited to take our expertise in the frozen berry business and apply it to our first vegetable fusion smoothie," said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods, Inc. "The Green Fusion smoothie is on trend with today's consumer who is looking for a refreshing, great tasting smoothie that provides a substantial boost of vitamins and a full serving of fruit."
Green Fusion™ is the sixth variety of Jamba smoothies to travel from the retail menu to the grocery store freezer. Additional varieties include Strawberries Wild®, Mango-a-Go-Go®, Razzmatazz®, Caribbean Passion® and Orange Dream Machine®.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Natural Foods®, Jamba®, Seattle's Best Coffee™, Rader Farms®, TGI Friday's®, Nathan's Famous®, Vidalia Brands™, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.
About Jamba, Inc.
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 1, 2013, there were 809 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
SOURCE Inventure Foods, Inc.
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