Jamba Juice and TWILIGHT SAGA Fans Unite this Fall Jamba Juice joins Summit Entertainment as a Promotional Partner for "THE TWILIGHT SAGA: BREAKING DAWN - PART 2" Film Release
EMERYVILLE, Calif., Oct. 1, 2012 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today its first-ever major theatrical motion picture partnership with Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, for the release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" this fall. The two powerhouse brands are working together to launch the fifth installment of Summit Entertainment's THE TWILIGHT SAGA film franchise.
As one of the partners selected to celebrate and promote the upcoming release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2," Jamba® has planned an exciting line-up of special activities designed to engage fans of both brands. Activities include special advance screenings of the movie on or about November 15, 2012, across the United States and a Jamba-sponsored social media promotion where one lucky person could win a Grand Prize trip for two to attend the Los Angeles premiere of the movie.* Additionally, Jamba Juice has created a nutritious and exclusive, Limited Time Only ("LTO") movie-themed smoothie for fans to enjoy during the promotion period. Fans who purchase the LTO smoothie during the promotion will also receive a free special movie-branded premium item.**
"We strategically positioned Jamba's first major motion picture studio partnership with Summit Entertainment based on the fantastic synergies between our two brands including substantial fan bases across the country and innovative product development and marketing capabilities that will enable us to be a part of making the release of 'THE TWILIGHT SAGA: BREAKING DAWN PART 2' even more spectacular," said Julie S. Washington, Senior Vice President and Chief Brand Officer, Jamba Juice Company. "The opportunity to partner with Summit Entertainment on such a popular film franchise further reinforces the Jamba brand as a relevant, consumer favorite. We have some fantastic activities and products planned for both Jamba and Twilight Saga fans, and we look forward to sharing more details soon."
Summit Entertainment will release "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" in theatres on Friday, November 16, 2012.
*Rules and information will be available at: http://www.JambaJuice.com/TwilightSweepstakesRules.
** For a limited time. While supplies last. Details to be announced soon.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 3, 2012, there were 783 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
About THE TWILIGHT SAGA film series
THE TWILIGHT SAGA film series stars Kristen Stewart and Robert Pattinson and tells the story of 17-year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together...even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, THE TWILIGHT SAGA: NEW MOON was released November 20, 2009, the third installment, THE TWILIGHT SAGA: ECLIPSE was released June 30, 2010, and THE TWILIGHT SAGA: BREAKING DAWN – PART 1 was released on November 18, 2011.
About Summit EntertainmentSummit Entertainment, a LIONSGATE® company, is a worldwide theatrical motion picture development, financing, production and distribution studio. The company handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.
SOURCE Jamba Juice Company