James Andrews Introduces Social People and Famous PPL

ATLANTA, March 9, 2011 /PRNewswire/ -- /Social People/ - James Andrews, co-founder of Everywhere, the first agency to win a social media Guinness World Record for their #BEATCANCER campaign, recently announced the formation of Social People (www.socialpeople.tv), a hybrid agency that integrates Marketing, PR, Advertising and Content Development. Based in both Los Angeles and Atlanta, Social People helps clients engage with their audience using social technologies and non-traditional tactics. Currently, the agency's client roster includes major players in the automotive, non-profit, health, television and entertainment sectors.

In addition to Social People, James has launched a celebrity representation division, Famous PPL, which manages digital and social media assets on behalf of clients.  Fitness and entertainment icon, Jane Fonda, is one of Famous PPL's leading clients.  Andrews launched her blog and Twitter account, allowing Fonda to inspire Baby Boomers to embrace social media. Famous PPL also works with producer Jermaine Dupri and his social network, Global14.com, guiding his vision to position it as a premier online destination for urban youth.

Social People has already begun to make its mark in social media. Notably, Social People supported The Recording Academy's social media efforts for the 53rd GRAMMY AWARDS. The Recording Academy is doing a stellar job at merging social media and television to drive tune-in and their best ratings in 10 years. The California Endowment is another dynamic client that is changing the social norms around health and where it happens via the use of social, mobile and digital technologies. Another noteworthy partnership is with PGi and iMeet. Together, they are revolutionizing the way we get together online and meet.

Andrews is confident that both Social People and Famous PPL will succeed at helping clients excel further through the use of social media. "I am thrilled about the limitless possibilities in store for both companies," said James.

About James Andrews:

James, founder of Social People and Famous PPL, also blogs at Fastcompany.com as an Expert Blogger and is a contributor to CNN. He attended UCLA and lives in Atlanta with his wife and two children.

SOURCE Social People