NEW YORK, April 14, 2016 /PRNewswire/ -- Jamie Elden has been named president and chief revenue officer of NYLON, effective immediately. The announcement was made by Marc Luzzatto, executive chairman of NYLON Media.
Elden will oversee all operations of NYLON, encompassing print, digital, content, social, e-commerce, events and NYLON's vast curated influencer network. Elden will be based in its New York City and Los Angeles offices.
Under Elden's new leadership, NYLON will make the seamless expansion across all platforms and formats with development deals for original and branded content. This will include television and premium digital originals, with emphasis on the brand's growing social media platforms.
"I'm thrilled to welcome Jamie to the NYLON family. In Jamie, I've finally found a leader as passionate as I am about the future of NYLON as the definitive brand for young women throughout the world," said Luzzatto. "Jamie's leadership, and experience in print, as well as digital content and revenues is a perfect fit for NYLON's unique integrated media business. Our audience and brand partners can look forward to extraordinary growth and extraordinarily engaging content."
"I'm absolutely thrilled to be taking over the NYLON business and to bring my experience and background in building brands and audiences around premium original content to the much sought-after audience that NYLON represents daily," said Elden. "With its expanding reach and its award-winning editorial and voice, NYLON will continue to be a leading multi-platform voice for millennial women. Edgy, original, independent storytelling has fueled NYLON's growth for the past 17 years, and I'm excited to raise the volume and continue growing our relationship with print, digital and social audiences as well as to deliver engaging premium brand experiences for advertisers."
NYLON also announced a new partnership with premier global talent and literary agency UTA. The agency will work closely with Elden to help expand NYLON's content strategy and move NYLON's offerings into other media platforms, among other initiatives.
"Partnering with UTA makes perfect sense," said Elden, who has worked closely with the agency for more than 10 years. "They are leaders in digital talent and emerging digital platforms. More importantly, they know how a premium brand like NYLON can utilize on-screen and creative talent to deliver consistent, standout content in today's crowded market."
"Jamie is an innovator who uniquely understands both the needs of creators and brands and the desires of millennial consumers," said UTA co-founder and board member Peter Benedek, who is leading a team of agents and executives who will represent NYLON. "We are delighted to be working with him and the entire NYLON team on expanding what is already a powerful brand deeper into the talent, buyer and supplier communities."
Elden comes to NYLON from Federated Media, a Media General Company (MEG: NYSE) where he was Chief Revenue Officer and Head of Entertainment, overseeing its digital and content development business for the last five years. He was part of the acquisition team bringing the digital companies Federated Media, HYFN, and BiteSize TV in house, to build out its influencer, social and programming divisions, including the hit show Hollywood Today Live daily on FOX. During his time at Federated Media, Elden developed and grew sales and content strategies, developed an A-list influencer and content-marketing platform reaching over 100 million uniques per month, and delivered award-winning content programs for today's leading brands.
Elden's proven experience of growing business and brands through the creation of original and branded content has elevated his profile to one of today's leading thought leaders and an industry expert on content development, digital, as well as developing IP in todays market.
Prior to Media General, Elden was executive vice president and head of the digital studio at United Entertainment Group (UEG), the leading branded content agency co-founded by UTA, where ha merged talent with brands and platforms to develop content, programming and branded entertainment campaigns. Prior to UEG, he served as senior vice president of digital and entertainment at Alloy Media and Marketing, where he launched and created the number one Comscore network for reaching teens and young adults. Elden simultaneously developed original content, programming and branded entertainment initiatives, making Alloy the number one destination for reaching this valuable audience. During his time at Alloy, he also spearheaded the movement to bring brands such as Gossip Girl, Vampire Diaries, and Pretty Little Liars' print readership to digital and beyond.
NYLON Media is a leading international provider of fashion, beauty, music and pop culture content for today's Millennial women with digital, print, social, influencer, e-commerce, and live event programs. NYLON—launched in 1999 in New York, NY—has expanded its unique dedicated cult following into a true global multimedia audience. NYLON is backed by North American private equity firm, Diversis Capital LLC, and Los Angeles investor Marc Luzzato. For more information, go to www.nylon.com.
United Talent Agency (UTA) is a premier global talent and literary agency representing many of the world's most acclaimed figures in every current and emerging area of entertainment and media, including motion pictures, television, music, digital, broadcast news, books, theatre, video games, fine art and live entertainment. The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent. UTA additionally provides corporate consulting, venture funding and strategic advisory services to companies ranging from start-ups to Fortune 500 companies. The agency is co-founder and co-owner, with Edelman, of leading branded entertainment firm United Entertainment Group, A DJE Company. In 2015, UTA acquired The Agency Group, the world's largest independent music agency, to form UTA Music, a leading music touring and representation practice. UTA has offices in Los Angeles, New York, London, Nashville, Toronto, Miami and Malmo, Sweden.
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SOURCE NYLON Media