NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Leading Japanese confectioner MALEBRANCHE today introduced its new Maru CHA CHA matcha biscuits to the U.S. market at a special evening of green at the Whitney Museum of American Art's Studio Café on 99 Gansevoort Street in New York City. New Yorkers and Japanese influencers were on site to immerse themselves in a Japanese cultural experience, where they tasted the cookies and watched a live Ikebana performance. They also spoke with James Beard award-winning Chef Anthony about his appreciation of matcha, a key ingredient in the new Maru CHA CHA biscuits.
Matcha is a powdered green tea made from the young tea leaves that are ground in a stone mill and can be enjoyed in thick (koicha) or thin (usucha) variations. Koicha, the base of Maru CHA CHA biscuits, is made with higher quality matcha, resulting in a richer flavor and allowing you to taste the inherent sweetness of the green tea.
"We believe that, as of late, Japanese cuisine and culture are gaining immense popularity in the U.S., but we barely see the Japanese biscuits or snacks," said Satoshi Isohata, director of MALEBRANCHE. "As our Maru CHA CHA biscuits are inspired by Kyoto culture and tradition, we hope that they will become a new treat of choice for New Yorkers' daily routines and, at the same time, one that will give them a taste of Japan."
Similar to green tea, matcha holds even greater nutritional value. However since you are consuming the entire leaf, rather than drinking a steeped tea, you get a higher concentration of antioxidants. These antioxidants of matcha are proven to help fight cancers, reduce the risk of heart disease, boost calorie burn and even offer some anti-aging benefits. In addition, matcha is rich in the amino acid L-theanine, which can help you focus and reduce stress and anxiety.
Beyond the benefits of matcha as a main ingredient, Maru CHA CHA biscuits are gluten free, do not use animal fat and are a great treat to snack on alone or pair with tea and coffee. The simple ingredients include rice flour, sesame oil, cocoa butter and of course matcha.
Maru CHA CHA cookies are available for purchase in specialty stores, including Dean & DeLuca, for a suggested retail price of $8 per 10-piece box and $14 per 20-piece box. They are also sold at Bon Marché in Paris and by MALEBRANCHE in Kyoto.
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