DALEVILLE, Ind., May 21, 2012 /PRNewswire/ -- Jarden Home Brands makers of Ball® Brand Fresh Preserving Products is making it easier than ever for cooks to create their own delicious homemade jams and jellies with the introduction of the Ball® Brand FreshTECH Automatic Jam & Jelly Maker. According to an April 2012 survey by Jarden Home Brands*, 77% of consumers plan to incorporate more fresh fruit into their day-to-day cooking and eating habits. With consumer desire for fresh and local foods on the rise, Jarden Home Brands developed the first appliance of its kind in North America that lets the home cook capture the freshness of summer with confidence in less than 30 minutes by making their own jams and jellies with the new Ball® Brand FreshTECH Jam & Jelly Maker.
While jam recipes comprise nearly 80% of recipe page views at the Ball® brand fresh preserving website, FreshPreserving.com, research has found that many consumers interested in making their own jam or jelly lack the confidence to try, with a recent survey* finding 82% of respondents think it takes over two hours to create fresh jam. In response, Jarden Home Brands developed the Ball® Brand FreshTECH Automatic Jam & Jelly Maker to make jam in 30 minutes and take the guess work out of the process. The SmartStir™ Technology constantly and consistently stirs jams and jellies to prevent overcooking and burning, making the first batch as good as the last.
"The Ball® Brand FreshTECH Automatic Jam & Jelly Maker makes every day more special, giving consumers the confidence to create fresh, delicious jams and jellies in less than 30 minutes," said Chris Carlisle, Sr. Director of Marketing at Jarden Home Brands for Ball® brand fresh preserving products. "Fresh jam or jelly can be enjoyed at summer events such as showers or garden parties and can also be frozen, or preserved through the home canning process to savor the fresh taste of summer year round."
Fresh Preserving: Not Your Grandma's Hobby
Providing jars and products for fresh preserving for over 125 years to help consumers can at home safely, the Ball® brand fresh preserving products are a trusted resource with a modern approach on how to educate new audiences. Fifty percent of fans of the 40,000-strong Ball® brand fresh preserving Facebook community are under the age of 44, and traffic to FreshPreserving.com has grown 83% in the past year.
In addition, the second annual National Can-It-Forward Day on Saturday, July 14, will utilize social media to help connect both new and experienced canners across the country. A live webcast featuring canning demonstrations and Q&A will help get everyone in the spirit of fresh preserving. Participants can spread the word via Twitter by tweeting with the hashtag #canitforward or sharing photos from their own Can-It-Forward Day parties on the Ball® brand fresh preserving Facebook page.
"Our goal is to let as many people as possible know how easy and fulfilling fresh preserving can be," continued Carlisle. "Whether you enjoy traditional canning, freezing or fresh preparation, Ball® brand fresh preserving products provide a complete line of mixes, tools and resources to help you enjoy fresh and delicious food all year long."
For additional details on National Can-It-Forward Day or the new 2012 Ball® brand fresh preserving products, visit www.FreshPreserving.com.
* ORC International survey April 22, 2012
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
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Hearthmark, LLC is a subsidiary of Jarden Corporation (NYSE: JAH).
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SOURCE Jarden Corporation