Jason Hoffman, Security Industry Veteran, Joins Marketo as Chief Security Officer

Hoffman brings wealth of healthcare & financial services industry experience to lead enterprise-wide security organization

Feb 03, 2016, 09:00 ET from Marketo, Inc.

SAN MATEO, Calif., Feb. 3, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the appointment of Jason Hoffman to the position of Chief Security Officer (CSO).

Hoffman has more than 25 years of proven experience and leadership in the information technology, security, and risk management fields at leading brands such as Autonomy (now HP), Kaiser Permanente, VeriSign (now Symantec), and Greater Bay Bank (now Wells Fargo Bank.) He most recently served as Chief Information Security Officer (CISO) for [24]7, a customer engagement cloud company providing software and services that help large enterprises improve their customers' engagement experience. Hoffman brings a breadth of experience from both large and small organizations in the high-tech, healthcare, and financial services industries.

"I am pleased to welcome Jason Hoffman to Marketo," said Phil Fernandez, chairman and CEO of Marketo. "Hoffman's broad experience across a variety of industries and proven track record in the field of information security and risk management is a substantial asset to Marketo. His excellence and leadership in effectively managing the security of our corporate data, our customers' data, and our facilities is vital for Marketo's long-term success."

Stewards of Data Security

As Marketo continues to grow and scale as the dominant marketing automation platform, the company has centralized leadership around security and risk management into one organization, led by Hoffman. In his new role, he will lead Marketo's Enterprise Security Organization responsible for all facets of security that cover Marketo's platform, products, IT, and physical security. He will be responsible for managing Marketo's comprehensive enterprise information security and IT risk management program that is designed to ensure the integrity, confidentiality, and availability of information that is owned, controlled, or processed by Marketo.

Protecting the data stored on Marketo by customers is a top priority. Marketo is continually making investments in assuring the integrity of its systems to better serve its customers. Hoffman's appointment is another proof point in that commitment.

"Security threats are growing more complex each day, and when you've led security organizations at financial services and healthcare companies as well as service providers that support these verticals, the security bar is understandably high," said Jason Hoffman, chief security officer of Marketo. "I am delighted to bring that experience to Marketo, a company that truly values the security and privacy of its customers' data and has strong executive commitment to security and risk management."

Hoffman graduated from the University of California, Santa Cruz with a Bachelor of Arts degree in Economics and Legal Studies and has earned certifications in the security and audit fields, including CISM, CISSP, CISA, and CIA.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile, and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and more than 60,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, Calif., with offices in Atlanta, Portland, Ore., Europe, Australia, and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo, Inc.