JasperLabs and VoltDB Partner to Drive Dynamic Display Advertising and Creative Optimization
SAN FRANCISCO and BILLERICA, Mass., July 25, 2011 /PRNewswire/ -- JasperLabs, provider of the JasperAds advertising creative marketing solution, announced the selection of VoltDB as the technology cornerstone for its dynamic display advertising and creative optimization (DCO) platform. VoltDB's high-throughput relational database systems (RDBMSs) will house the critical transaction data used to drive JasperLab's highly targeted ad combinations. Additionally, the RDBMS will be the source of ad performance analysis based on customer-defined metrics.
To support its DCO platform, JasperLabs requires a database infrastructure that can capture and manage large amounts of ad viewer state data. Write throughput and scaling are critical to winning new customers, and to offering the ability to cost-effectively design, deploy and measure their digital ad campaigns. Equally important is the ability to handle high-performance read operations that drive a variety of real-time analytic reports and dashboards.
"DCO significantly increases the performance of digital ad campaigns; it's a game-changer for small- and medium-sized advertisers," said Stefan Lucyshyn, founder and CEO at JasperLabs. "VoltDB's extreme throughput and relational model give us the ability to iteratively test, tune and deploy an unlimited number of creative combinations for our customers. Using VoltDB, we can significantly increase the performance of ad campaigns at a fraction of the cost of other methods, and to scale our platform to meet increasing customer demand."
"JasperLabs is building a revolutionary and disruptive DCO platform that is gaining enormous interest from advertisers," said VoltDB CEO Scott Jarr. "VoltDB uniquely gives JasperLabs the database throughput and scale needed to optimize creative combinations and deliver a wide variety of customized, value-added services. We're very pleased that JasperLabs has selected VoltDB, and look forward to supporting future breakthroughs in the Company's DCO service platform."
Was founded by Stefan Lucyshyn to provide performance-based marketers with a turnkey creative solution. The JasperAds dynamic display and creative optimization platform allows advertisers and their agencies to create and optimize highly interactive banner ad campaigns, personalized in real time by tweaking separate creative elements based on consumer targeting and performance. This means marketers now have a cost effective display advertising solution to generate sales and leads. The SaaS based platform provides the scale needed by marketers and IT of all sizes.
Designed by DBMS pioneer Mike Stonebraker for organizations that have reached the price/performance limitations of general purpose SQL databases, VoltDB combines the proven power of relational processing with blazing speed, linear scalability and uncompromising fault tolerance. VoltDB is the ideal database solution for high velocity database applications that require 100% accuracy and real-time analytics.
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