2014

JCDecaux North America and GateGuru Partner to Reinvent the Airport Experience Top airport advertising company partners with the leading mobile day-of-travel application to deliver an enhanced passenger experience in airports across the United States

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- JCDecaux North America, the market leader in airport advertising, and GateGuru Inc., the Company behind the revolutionary day-of-travel mobile application, announced today the launch of a partnership to bring the GateGuru product and content to JCDecaux's partner airports. This partnership brings together the top airport advertising company and the leading day-of-travel-focused mobile application to provide a game-changing experience for airports and travelers alike.  Baltimore/Washington International Airport is the initial launch airport working with JCDecaux and GateGuru to provide its passengers a transformed airport experience. 

"JCDecaux has a tradition of providing high-quality public services associated to our out-of-home advertising programs.  We are excited to partner with GateGuru to bring this truly valuable new service to travelers," said Bernard Parisot, President and co-CEO of JCDecaux North America. "With the fast growing adoption of smart phones and tablets as the primary means of information, the public expects to have instant access to real-time, relevant and reliable information when travelling.  Our partnership with GateGuru will allow us to deliver that experience seamlessly on mobile devices and interactive digital displays in airports across the country."

"We launched GateGuru almost 3 years ago to transform the airport experience.  While our market leading traction to date evidences the success of our product, our partnership with JCDecaux will take things to the next level," said GateGuru's co-Founder and C.E.O. Daniel Gellert. "Increasingly, airports are looking for a mobile solution, and given GateGuru's rapid growth, it has become the one product that allows an airport to communicate with a targeted, scaled audience during their day-of-travel.  We are excited to partner with JCDecaux, a company that truly understands how technology can improve the airport experience, to provide their airport partners with a mobile solution at no incremental cost, while simultaneously providing our content for JCDecaux's innovative in-airport digital displays."

About GateGuru, Inc.
GateGuru, which premiered on Apple's App Store in December 2009 and on the Android Market in June 2011, has become the leading day-of-travel mobile resource.  The mobile application enables travelers to easily track their flights, receive push notifications regarding flight changes or delays, access a structured list of airport amenities (featuring over 35,000 reviews and tips from fellow travelers), submit and view security wait times and many other features.  GateGuru, which counts over 500 media placements to date, has been featured in a nationwide Apple television commercial and print campaign, named one of the "Top 5 Air Travel Apps" by CNN and was named by the Global Business Travel Association the "Most Outstanding App".  GateGuru is a free application that can be downloaded from Apple's App Store (https://itunes.apple.com/us/app/gateguru-airport-info-flight/id326862399?mt=8), the Android Market (http://bit.ly/ggandroid), or Microsoft's Windows Phone Marketplace (http://bit.ly/ggwindows).  To learn more about the Company, please visit www.gateguruapp.com.

About JCDecaux
JCDecaux is the largest outdoor advertising company in the world and the market leader in Europe and Asia-Pacific.  JCDecaux is listed on Euronext Paris and is part of the Euronext 100 index.  JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of street furniture, transport advertising and billboard.  Employing a total of 10,300 people, the Group has operations in 55 countries around the world (1,013,500 advertising panels), and is present in 3,700 cities of more than 10,000 inhabitants.

Key Figures
- 2011 revenues: EUR 2,463 million; H1 2012 revenues: EUR 1,240 million
- No.1 worldwide in street furniture (426,200 advertising panels)
- No.1 worldwide in transport advertising with 175 airports and nearly 280 transport contracts in metros, buses, trains and tramways (367,800 advertising panels)
- No.1 in Europe for billboards (208,500 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (202,200 advertising panels)
- No.1 worldwide for self-service bicycle hire

SOURCE JCDecaux North America




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