Jeep® Brand Enters One of the World's Largest Automobile Markets

Feb 03, 2016, 03:30 ET from FCA US LLC

NEW DELHI, Feb. 3, 2016 /PRNewswire/ --

  • Jeep® Wrangler Unlimited, Jeep Grand Cherokee and Jeep Grand Cherokee SRT make their Indian debut at the 2016 Auto Expo in New Delhi
  • Jeep brand sales in India to start in mid-2016
  • Introduction comes at a time of record worldwide sales for Jeep and continued global expansion

The growing international presence of the Jeep® brand marked another milestone today when the brand was introduced to India at the 2016 Auto Expo in New Delhi.

With a line-up of three SUVs: Jeep Wrangler Unlimited, Jeep Grand Cherokee and the high-performance Jeep Grand Cherokee SRT, Jeep brand sales in India will start in mid-2016, a year that also marks the brand's 75th anniversary.

"Our aggressive expansion in international markets is one of the key drivers behind our current global sales momentum," said Mike Manley, Head of Jeep Brand, FCA, and Chief Operating Officer (COO) of the Asia Pacific (APAC) Regional Operations Group. "Last year, we started local production in Brazil and China, and today, we are launching the Jeep brand in the fifth largest market in the world, India, setting the foundation for our future growth in this country." 

The Jeep brand arrives in India at a time of record sales and continued expansion into markets outside its North American home. Jeep recorded sales of more than 1.2 million units worldwide in 2015, the highest total in its 75-year history, setting a global sales record for the fourth consecutive year.

Fiat Chrysler Automobiles N.V. (FCA) announced last year its intent to invest approximately $280 million in its manufacturing joint venture, Fiat India Automobiles Private Limited, with Tata Motors Limited. The investment in the manufacturing facility in Ranjangaon, India, will support the production of a new Jeep vehicle and is expected to begin production in 2017.

"Jeep has been one of the most awaited SUV brands in India and it is entering this important market the same year that it celebrates its 75th anniversary. The SUV segment witnessed a robust growth of 22 percent over the last five years in India and we expect it to grow exponentially in the future, creating the perfect environment for the legendary Jeep brand," said Kevin Flynn, President and Managing Director, FCA India Automobiles Pvt. Ltd.

Jeep Wrangler and Jeep Grand Cherokee will be sold with diesel and petrol engines through a network of dealers located in key metro cities.

About Jeep Brand
Built on 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

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SOURCE FCA US LLC



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