Jekel Vineyards Supports Sustainable Seafood with Ocean Lovers Pledge
New consumer initiative assists Monterey Bay Aquarium's Seafood Watch® program
MONTEREY, Calif., Aug. 13, 2013 /PRNewswire/ -- Jekel Vineyards, a champion of Monterey's rugged, marine-influenced vineyards since 1972, is proud to launch the Ocean Lovers Pledge in support of the non-profit Monterey Bay Aquarium's Seafood Watch® program.
As the worldwide love affair with seafood continues to grow—here in the U.S., we import over 90% of our seafood to meet the demand—so does our need to generate awareness of the benefits of sustainable seafood choices. "At Jekel, sustainability is more than an idea, it's a way of life," says Winemaker Charlie Gilmore. "We're proud to support the Monterey Bay Aquarium's Seafood Watch® program and its ongoing mission to inspire us all to take action to preserve our oceans."
Launched in July 2013, the Ocean Lovers Pledge is a year-long consumer awareness initiative that will raise $1 for each pledge received, up to $10,000. Simply go to Jekel's Ocean Lovers Pledge website and pledge to ask for ocean-friendly seafood every time you purchase seafood in a restaurant or grocery store for at least one year. "The simple question 'Do you follow the Monterey Bay Aquarium's Seafood Watch® program guidelines?', when asked by thousands of consumers, really does make a difference," explains Sheila Bowman, Manager of Culinary & Strategic Initiatives for the Seafood Watch® program.
The Monterey Bay Aquarium's Seafood Watch® program makes it simple to choose seafood caught or farmed using environmentally friendly practices, categorizing it into "Best Choices," "Good Alternatives," and "Avoid." By purchasing in the first two categories, consumers and businesses can feel secure that their choices are supporting a healthy, abundant ocean.
Jekel's vineyards are profoundly influenced by beneficial climatic effects from the Monterey Bay—a key element contributing to Jekel wines' refreshingly distinctive flavors. With this deep connection to the sea, Jekel is committed to employing environmentally sound practices to protect coastal and aquatic life.
In addition to the Ocean Lovers Pledge, Jekel Vineyards will offer recipes and wine pairings— such as Spice-Seared Sea Scallops with Pistachio Pea Pesto, paired with Jekel Riesling or Chardonnay—as well as select promotions, in-store coupons and educational brochures.
SOURCE Jekel Vineyards
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