Jelmar Unveils Complete Website Redesign

Visitors to site will find refreshed look and improved user experience

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Jan 08, 2018, 08:00 ET

CHICAGO, Jan. 8, 2018 /PRNewswire/ -- Jelmar, a leading cleaning product manufacturer and maker of the popular CLR® product line, today announced the launch of its newly redesigned website, www.clrbrands.com. The website features a refreshed, colorful and contemporary look that offers an improved user experience, easy navigation and mobile optimization.

The new homepage highlights the company's main tagline: "All Kinds of Dirty. One Kind of Clean.®" This leads into how the redesign is targeted to highlight the visitor's needs on knowing what, why and how to use varying Jelmar products with access to ample lifestyle content. Key features of the website include a library of "How To" videos, a suggestion list of products by room and newsletter sign up that delivers fresh content, including cleaning tips, prize opportunities, testimonials and more, as well as a redesigned press room with product images, and up-to-date news and happenings.

"Since Jelmar's beginnings 50 years ago, we have worked to continuously evolve our products and offerings to answer the needs of our customers–for example, reformulating products to meet EPA Safer Choice Program standards," said Alison Gutterman, CEO and President of Jelmar. "Our website redesign intends to do the same by giving our site visitors the tools they need to make well-informed decisions on their home and business needs when it comes to cleaning."

For Jelmar, feedback from customers is priority. The company also reflected consumer feedback in the rebranding of the CLR line in 2016 and the Tarn-X® line in 2017. This website redesign brings together those key updates into one cohesive look, showcasing how Jelmar works to evolve over time with its customers.

Customers and partners alike are encouraged to explore the new website at www.clrbrands.com, which is now live.

About Jelmar, LLC:
Jelmar is a leading manufacturer of a broad range of household cleaning products, including CLR® and Tarn-X® brands of cleaners. Flagship CLR products include CLR® Calcium, Lime & Rust Remover, CLR Bath & Kitchen® Cleaner, CLR® Mold & Mildew Stain Remover, CLR Stain Magnet® and CLR Septic System Treatment®. With its unique formulas, the CLR brand gets the cleaning job done in virtually every area of the home. For more information, visit www.clrbrands.com. You can also follow us on social media at @CLRCleaners on Twitter and www.facebook.com/CLRCleaners on Facebook.